Hot Wheels Loop in Highway

By John Farrier in Advertising, Business on Apr 4, 2011 at 7:09 pm

As part of an advertising campaign for Hot Wheels, a construction crew in Bogotá, Colombia, installed a facade for a loop. From the side, it resembles the loop tracks that Mattel has sold for years. You’ll have to, sadly, wait a little bit longer before experiencing a real one.

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  1. vonskippy
    Apr 4th, 2011 at 8:11 pm

    It’s to go with Mattel’s new advertising campaign:

    4 out of 5 Druglord kids prefer HotWheels.

  2. hmm...
    Apr 4th, 2011 at 8:28 pm

    Wow, imagine seeing that looming on the road in front of you. :D

    Which reminds me of the “The Bridge to Nowhere”.

    http://acidcow.com/pics/18348-storseisundetvthe-bridge-to-nowhere-6-pi cs.html

  3. scottdaris
    Apr 5th, 2011 at 1:32 am

    My brother and I would twist and bend Hot Wheels tracks everywhere around the house – through the hamster cage, into the piano, over our baby sister… Sizzlers with the pull cords! I’m old.

  4. GeekMan
    Apr 5th, 2011 at 3:23 pm

    “You’ll have to, sadly, wait a little bit longer before experiencing a real one.”

    It’s been done. :D

    http://www.youtube.com/watch?v=H90cqD817SQ


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