The Most Amazing Press Release Ever Written

Press releases are one of the necessary evils of the information business. There are way too many, and they all start to look the same after you've gone through a dozen or so, but they do convey information -sometimes important information. On the other hand, Mitch Delaplane of PitchPoint Public Relations sent out a press release with absolutely no information at all except that it is, altogether, the most wonderful (and self-referential) press release ever. Here's a small part:
CHICAGO, Jan. 11, 2011 /PRNewswire/ -- Mitch Delaplane of PitchPoint Public Relations has issued the most amazing press release ever written.  While hundreds of press releases are distributed daily, Delaplane feels this particular release will go down in history as the most amazing press release that has ever been written.

"I've been in the business for over ten years and have to say, I'm speechless," claims Delaplane.  "The title alone grabs you and demands that it be read.  Then there's this quote that completely takes things to an entirely new level.  I'm proud of this press release.  In fact, I think it is [really] amazing."

Typically reserved for company news announcements and other public relations communications, the press release has long been the favored default for informing media about exciting, groundbreaking news.  Then this news release comes along and changes everything people thought they knew about press releases.

Read the rest of this amazing press release at PR Newswire. I believe that Mitch got his point across. Link -via mental_floss

(Image credit: Flickr user Heike Reizenbuchler)

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That was clever in the 70's when it was first done.

Kids today, always thinking they're the first to invent the wheel.

Been there, done that (usually better too).

Now get off my lawn
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