London based designer Rohan Chhabra's hunting jacket transforms into a 100% animal cruelty free ram's head trophy you can mount on your wall when you're not wearing it. It reminds me of the Transformer toys my sons played with back in the day.
The thought-provoking design is part of Embodying Ethics, a series of stand-alone pieces that question the materials, origin, and manufacturing of a product while turning the idea of consumption on its head. The project aims to explore Design with a capital D’s ability to not only provide answers, but also ask its own socially fueled questions about ethics and value.The jacket itself isn’t your typical wearable-turned-animal-head, either. Equipped with many pockets and zippered compartments, the wearable streetware can transform into several different “modes” of jacket, including a lined coat, a lighter-weight quilted jacket, and a fitted city windbreaker.
http://rohanchhabra.design.officelive.com/documents/ethics.html - Via ecouterre