Transformer Jacket, More Than Meets the Eye

By The Nag in Fashion on Aug 9, 2010 at 5:04 am

London based designer Rohan Chhabra’s hunting jacket transforms into a 100% animal cruelty free ram’s head trophy you can mount on your wall when you’re not wearing it. It reminds me of the Transformer toys my sons played with back in the day.

The thought-provoking design is part of Embodying Ethics, a series of stand-alone pieces that question the materials, origin, and manufacturing of a product while turning the idea of consumption on its head. The project aims to explore Design with a capital D’s ability to not only provide answers, but also ask its own socially fueled questions about ethics and value.The jacket itself isn’t your typical wearable-turned-animal-head, either. Equipped with many pockets and zippered compartments, the wearable streetware can transform into several different “modes” of jacket, including a lined coat, a lighter-weight quilted jacket, and a fitted city windbreaker.

Link – Via ecouterre


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  1. Gauldar
    Aug 9th, 2010 at 7:09 am

    Can you wear it like that on your head? I want to be the goatman.

  2. The Nag
    Aug 9th, 2010 at 12:05 pm

    Make sure you cut eyeholes in it or you’ll be ramming into everything.

  3. ted
    Aug 9th, 2010 at 6:22 pm

    It’s butt ugly.

  4. Gauldar
    Aug 11th, 2010 at 7:45 am

    @The Nag

    But that makes it more fun.


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