Billboards Record and Track Viewers Today, Minority Report Tomorrow?

Remember the scene from Minority Report where billboards recognize an individual and display ads tailored to his or her preference?

Well, it's inching nearer to reality in Tokyo, Japan:

Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.

A consortium of 11 railway companies launched the one-year pilot project last month, and has set up 27 of the high-tech advertising displays in subway commuter stations around Tokyo.

"The camera can distinguish a person's sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second," said a spokesman for the project.

If data for different locations is analysed, companies can provide interactive advertisements "which meet the interest of people who use the station at a certain time," the project said in a statement. - via Singularity Hub

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