Old Spice's Manmercials

By Alex in Advertising, Video Clips on Feb 9, 2010 at 3:23 am


[YouTube Clip] – via reddit

Old Spice has recently released a series of Manmercials, nonsensically funny 30-second ads for its new body wash, with the following messages:

"We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it."

"Don’t smell like sunsets and baby powder. Smell like jet fighters and punching."

"What’s better than seeing a hot girl on a beach? Nothing. Nothing is better. Maybe nachos. A hot girl lying on nachos. But that’s impossible. "

Now that’s advertising! And by the way, I’m on a horse.


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  1. Cola
    Feb 9th, 2010 at 4:12 am

    I think this commercial is hilarious, but I hate the "MANMERCIAL" designation. Its not like men are an untapped marketing demographic.

  2. B.M.
    Feb 9th, 2010 at 6:28 am

    Slap a little Old Spice on your man and he will cease to be a fat, T.V. watching, wimp. I think you will be better off just putting on the beer goggles and not caring what both of you really are. Old Spice should have a brand of alcohol that's used internally, rather than externally.

  3. Miss Cellania
    Feb 9th, 2010 at 6:31 am

    That was fast. I saw this on TV right before I fired up the computer this morning. I would say this is a "memorable" ad.

  4. felixthecat
    Feb 9th, 2010 at 6:41 am

    It only took a few years to sucker men into thinking that they need body wash. Next comes guyliner, scrotal bras, and "anthro-paint" (lame name) for lips.

  5. A
    Feb 9th, 2010 at 6:47 am

    What a BS commercial. A hot girl lying on nacho's is possible.

  6. people
    Feb 9th, 2010 at 7:33 am

    Lord o mercy that was some funny stuff.

  7. Hublub
    Feb 9th, 2010 at 7:43 am

    His horse is amazing.

  8. LisaL
    Feb 9th, 2010 at 11:27 am

    Rofl... hilarious... I'm still cracking up about it

  9. c0ldfish
    Feb 9th, 2010 at 11:46 am

    well really body wash appeals to men, as opposed to using a bar of soap. the two in one body wash and shampoo is the ultimate male shower product.

    i would agree that male beauty products is a viable and possibly very profitable market, if spun well.

  10. -bob-
    Feb 9th, 2010 at 11:58 am

    Great! A bit funny, a bit ADD. But does anyone else see a double standard at work? For example, consider an advertisement for women's body wash. Miranda Kerr (bless her) tells the male audience, "Get your wives/girlfriends to use this soap, and she'll be a little more like me (you know, 'cause she doesn't smell like a woman right now)". Wa-hay! A lot of men would pay attention, and a lot of wives and girlfriends would cockblock them for a week or so.
    That said, I'm sure some wives will buy the bodywash for their husbands so they can "smell more like men". And a lot of guys will be hoping they'll have sex that week if they use the soap. Geez louise....

  11. pyrit
    Feb 9th, 2010 at 12:04 pm

    My, oh my, is it warm in heah?

  12. Bekka
    Feb 9th, 2010 at 12:13 pm

    "Don’t smell like sunsets and baby powder. Smell like jet fighters and punching." BAHAHAHAHA....

    advertising freak that i am, i have to say this is brilliant marketing. by broadly acknowledging the undertones of commercials aimed at men they've created something hysterically funny. bravo.

    also, old spice does make you smell manly.

  13. swissonian
    Feb 9th, 2010 at 12:16 pm

    the powerthirst ad still beats this

  14. Kev
    Feb 9th, 2010 at 12:20 pm

    I love the ads, but a bar of soap with minimal additives and scents is the ideal shower product for men. Something like ivory or similar. You can throw on some aftershave later if you need to smell like something.

    You know what my wife likes? When I smell like I've been cooking dinner. Which is most nights.

  15. jermH
    Feb 9th, 2010 at 12:31 pm

    "the tickets are now DIAMONDS" makes me laugh every time.

  16. Tigerslurp
    Feb 9th, 2010 at 12:40 pm

    Went to the site and checked them all out...VERY hilarious! XD

  17. Miss Cellania
    Feb 9th, 2010 at 1:17 pm

    Yeah, after several years of an all-female household, my husband and stepson moved in and it took me a while to figure out why they needed special soaps and shampoo and stuff. I had gotten into the habit of automatically buying everything in rose flavor without realizing it!

  18. EvilMonkeyNZ
    Feb 9th, 2010 at 4:38 pm

    I'm on a horse, CLASSIC

  19. ragazzambulante
    Feb 9th, 2010 at 5:26 pm

    woah, that commercial was a little too ADD for me....

  20. heather
    Feb 9th, 2010 at 6:02 pm

    I love these commercials. They hit the random and funny keys that a lot of other ads miss by miles. This one cracks me up every time I see it. I'm on a horse.

  21. Dog Mommy
    Feb 9th, 2010 at 9:00 pm

    Love the commercial, especially, "Look @ your man, now look @ me." the brotha is quite fine & tasty so I can't wait to see more!

  22. ted
    Feb 10th, 2010 at 12:37 am

    "It's an oyster with two tickets to that thing you love."

    Loved it.

  23. Necronomic Recovery
    Feb 10th, 2010 at 10:13 am

    It's like they hired Barney Stinson to make their ads.

    Legend.

    Wait for it.

    Dary.

  25. Trevor
    Mar 5th, 2010 at 5:52 am

    This has got to be one of the funniest and most original commercials of all time. Love it!

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