America's Daily Data Consumption

By John Farrier in Blogs & Internet on Jan 6, 2010 at 2:21 pm

Artist Rob Vargas created this graphic using data from a study by the University of California at San Diego. Americans consume 3.6 zettabytes a day. A zettabyte is one billion trillion bytes. That’s a lot of LOLcats!

Link via Fast Company | Artist’s Website


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  1. TGEDavid
    Jan 6th, 2010 at 3:26 pm

    Hah, very true, very true. We consume lots of data every day, with the Internet, downloads, texting, and so on. I've also heard that at the place where internet storage is, they're running out of space. Posted to my blog:

    http://tgenews.wordpress.com/2010/01/06/americas-daily-data-consumptio n/

    Twitter: @ThisIsDavidAli

  2. AnthonyC
    Jan 6th, 2010 at 3:56 pm

    I assume there's multitasking going on, because that's ~19 hours per day

  3. oxide
    Jan 6th, 2010 at 5:40 pm

    "I've also heard that at the place where internet storage is, they're running out of space."

    I really hope this was some sort of weird attempt at humor.

  4. Skyfrog
    Jan 6th, 2010 at 6:37 pm

    I know people that would be like 14 hours of World of Warcraft, then...well that's it. The rest of the time they are asleep.

  5. Kym Cooney
    Jan 6th, 2010 at 8:38 pm

    I went and looked at the actual report itself and I'm pretty sure this infographic (while very cool and a great stimulator of discussion--I'm using it with my students tomorrow) represents the data incorrectly. Radio, according to the report, is the equivalent of 2.24 hours a day not 5; same with computer gaming (classified as other on this chart) which is reported at less than an hour per day not the 5 of the graphic.

    Am I reading the report/graphic wrong somehow? Is the graphic supposed to be a parody of the typical "geek" who visits sites like Neatorama Fast Company? (I'm sure we skew higher than the average) I went to the original posting site, Fast Company, and saw no clarification. Any thoughts before I spring this on my students?

  6. Lasse
    Jan 7th, 2010 at 5:03 am

    In ten years, we will look at this info graphic and laugh.

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