Inception Movie Poster Looks Like Dark Knight Poster

By Johnny Cat in Advertising, Film on Dec 15, 2009 at 9:25 pm

Poster art property Warner Bros.

Poster art property Warner Bros.

The Dark Knight director Christopher Nolan’s next project, Inception, opens next June, and like his last summer blockbuster, he’s opted for a similar poster design. As The Playlist quips, “If it ain’t broke, don’t fix it.”

The poster for a movie is an important extension of the film itself. Not only do you want to have a sales impact with cool design, it often helps to brand your film with a similar style as your previous work. The Star Wars posters all followed the same basic form, so audiences would immediately know what they were looking at: a Star Wars product (or Indiana Jones, for that matter). This is a bit different, as it appears the filmmaker is branding himself, but its effect is still valid (if a bit lazy).

What are some other iconic posters that have branded a film? Anyone know what Inception is actually about? Trailer.

Tags: Christopher Nolan, design, Inception, movie poster, movie posters, The Dark Knight

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Merentha
Dec 15th, 2009 at 10:03 pm
Its kind of a generic set up for a movie poster though, I’m sure there are others that did something similar before Dark Knight
Justin01
Dec 16th, 2009 at 12:33 am
“Its kind of a generic set up for a movie poster [...]

Exactly. If the subject is centered and you want your poster to “breathe”, an actor placed in the center of a city street works everytime. The buildings each site of the road put emphazis on the Y axis (elevation), while the sky (Z) and the horizon (X) create distance. Everything is (almost) perfectly balanced.

If you’re curious, I made a “FFFFFUUUUUUU” not too long ago about orange/blue contrasts on movie posters: http://i.imgur.com/c2o4J.jpg
Johnny Cat
Dec 16th, 2009 at 12:49 am
Nice FUUUUU, Justin01. Blue complements orange. Just like red compliments green, and yellow compliments purple.
ted
Dec 16th, 2009 at 1:39 am
Not having seen the Dark knight poster, I wouldn’t have known. Having seen it, I doubt it’s a copycat.
Johnny Cat
Dec 16th, 2009 at 1:47 am
word of the day: template.
Wes
Dec 16th, 2009 at 5:10 am
Word of no day whatsoever: everytime.

(OK, completely off-topic, but Justin01 just reminded me of this complete non-word I’ve been seeing more and more lately.)
Fabris
Dec 16th, 2009 at 5:14 am
“..he’s opted for a similar poster design.”

I don’t think so. I doubt a movie director oversees the marketing of a movie nowadays. Probably some clueless PR exec thought it might be a good idea…
wingbatwu
Dec 16th, 2009 at 8:47 am
“Anyone know what Inception is actually about?”

It’s about technology to manipulate dreams, so I guess it’s another one of those films that confuses the viewer between what’s real and what isn’t, with a big twist at the end
Juice
Dec 16th, 2009 at 10:58 am
http://www.slashfilm.com/2009/11/27/orangeblue-contrast-in-movie-poste rs/

It’s hard to be original on a movie poster.
dr.psilo
Dec 16th, 2009 at 11:33 am
I see the blue, but where is the orange?
Firstee The Snowman
Dec 16th, 2009 at 6:15 pm
See also: Terminator the Sarah Conner Chronicles

http://www.scificool.com/images/2009/05/terminator_the_sarah_connor_ch ronicles_poster_.jpg

and

Surrogates

http://www.filmofilia.com/wp-content/uploads/2009/08/surrogates_poster _6.jpg

They even use the same font.
Martin
Dec 17th, 2009 at 4:49 pm
The thing with this poster is also that if you would zoom in on Leonardo Dicaprios face you can see the resemblance to director Christoper Nolan. Which seems to be a thing with this movie as previous behind the scenes photos of DiCaprio have a totally striking resemblance to the director himself.

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