Pantone Color of the Year 2010: Turquoise

Pantone, the company which business is to know everything there is to know about colors, has just unveiled Color of the Year for 2010 (drumroll, please): turquoise!

"Turquoise is universally appealing. It puts everyone in the same state of mind -- on vacation," says Jane Schoenborn, design director at Lilly Pulitzer. "Turquoise for us is a really big color. A lot of times it's transporting, whether you're actually going to a resort destination or not."

Leatrice Eiseman, executive director of the Pantone Color Institute, says there was no runner-up to turquoise in her mind because people crave escapism and freshness after a tough year. The shade is on the cusp of blue and green, which makes it both inviting and serene -- characteristics associated with blues -- and invigorating and luminous, which comes from green, she says.

"Transporting" was a word many used for turquoise, a shade that takes designer Tommy Hilfiger to the beach, especially the Caribbean, St. Tropez, France, or Southern California, which served as the inspiration for his newest collection. In jewelry, he thinks of the American Southwest, or Central or South America.

Well, that's better than the Color of the Year 2009, which was Mimosa Yellow: Link | Official Pantone web page about the announcement


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See tons of brands that have embraced 2010 Pantone's color of the year for their products from appliances to furniture, nail polish to kicks here:

http://ifitshipitshere.blogspot.com/2010/01/talking-turquoise-brands-embrace.html
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Hi folks! I´m very happy to see turquoise is getting that attention, because turquoise deserve it. It´s absolutely wonderful to go on a coast to see turquoise allover. Many coasts and beaches are filled with garbage from tourists and ships. What do you prefer? Destruction of the beauty or the color of beauty? C´mon it´s turquoise and it doesn´t kill you when it´s the color for 2010.

btw: Become a fan of turquoise http://facebook.com/followthecolor
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I really admire Leatrice and I love the work that Pantone puts out. But I think that this year's pick is pure delusion. Turquoise is tired.
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