7-Eleven Wine

These days, it seems like everybody and their uncle are making their own wines. Even 7-Eleven (yes, that 7-Eleven). Here's "Yosemite Road," the company's brand of affordable Chardonnay and Cabernet Sauvignon:

And, whoa, Yosemite Road is quite the bargain: Says the press release, both the Chardonnay and a Cabernet Sauvignon will sell for $3.99 a bottle. Who needs a Trader Joe's, anyway?

"We prefer to think of it as value," says 7-Eleven spokesperson Carole Davidson, when Unfair Park said of the Napa Valley-produced product, "Wow, that sure is cheap." She also laughed. "But, yes, it is inexpensive. ...

$3.99? Apparently, they've never heard of Two Buck Chuck! Link

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Are the sales of Thunderbird and Manischewitz falling that low. Or maybe because of the economy a more refined wino is developing in our culture.
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