What Your Taste in Beer Says About You

The market research firm Mindset Media studied the cultural and economic behaviors of beer drinkers and discerned certain trends among buyers of particular beers. Among the brands studied are Budweiser, Bud Light, Corona, Heineken, and Blue Moon. Beth Snyder Bulik wrote about the study in Ad Age. Here's what she wrote about Budweiser drinkers:

True to form, Bud drinkers are sensible, grounded and practical. They are the polar opposite of daydreamers and don't easily get carried away. These beer drinkers also don't like authority—can anyone say union?—and are emotionally steady people who live in the here and now. However, what may be a bit surprising is that people who prefer Bud can also be very spontaneous and tend not to do much advance planning.

Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.


Link via The Presurfer | Photo: U.S. General Services Administration

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"ABSTAINERS
It probably doesn't take a psychographic profile to discover that those people who refuse to drink beer at all don't like to loosen up very much. They are socially conservative and see many issues as black and white. Teetotalers honor tradition and authority and prefer a less-hectic social life."

orr,, they care about their health.
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