If you've ever thought that New York's Fashion Week is taken way too seriously, then you might be like the Snuggie marketing team. Yes, they actually introduced new fabrics and colors, but the reasons behind the show has a lot more to do with silliness than displaying the new products. The host of the show was Ross The Intern from The Jay Leno Show.
There was only a dozen or so attendees at the event, but the tongue-in-cheek message will outlast a lot of the here today, gone tomorrow couture fashions on display elsewhere in the city.
Link Via Consumerist