“Many people are telling us they are sure they've seen a mermaid and they are all independent of each other," Kirvat Yam town council spokesman Natti Zilberman told Sky News.
"I was with friends when suddenly we saw a woman laying on the sand in a weird way,” he said. “At first I thought she was just another sunbather, but when we approached she jumped into the water and disappeared. We were all in shock because we saw she had a tail. At least five of us saw it and we all couldn't believe it."
The town council, which is offering the reward, insists that the mermaid mania is not just a marketing ploy to attract tourists, though it does hope tourists will come out to try their luck at the $1 million prize.
The Israeli town of Kirvat Yam is offering a hefty sum to anyone who can provide proof of the existence of the mer-people (meeple?).