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Makita Drill Ad Made From 20,081 Drill Hole Pixels

By Alex in Advertising, Gadget, Pictures on Apr 19, 2009 at 12:20 pm


Now this is a manly man’s ad. Here’s an advertisement for Makita power tool by Bennie Du Plessis of Saatchi & Saatchi in South Africa – if you look closely, the "pixels" are 20,081 carefully drilled holes!

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COMMENT
  1. sushirama
    Apr 19th, 2009 at 12:48 pm

    unless off shore makitas come in a different colors, (US are all makita blue) thats not a makita drilling the holes.

  2. Thomas
    Apr 19th, 2009 at 1:20 pm

    Sushirama beat me to it. That windows commercial was made on a Mac.

  3. whitcwa
    Apr 19th, 2009 at 1:34 pm

    Add a few holes and it would look like one of my home improvment projects.

  4. Ry
    Apr 19th, 2009 at 2:00 pm

    This is fantastic! Makes me want to go make art with my drill now.

  5. Ajan
    Apr 20th, 2009 at 5:24 am

    Hmm.. Wonder how it would make an awesome ad for some machine gun? :P

  6. Joe (Designer, Makita UK)
    Apr 22nd, 2009 at 8:40 am

    The drill in this picture is a drill from the semi-professional range (Mak-Tec) by Makita. Brilliant advert.

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