Remember the kerfuffle when Re/Max tried to block the trademark registration of rival real estate company Rehava? Well, they're not the only company that knows how to play hardball.
Consider Apple (yes, that Apple, fellow fanboys), whose lawyers are pursuing the "Pod" trademarks:
What's in a name? A rose by any other name would smell as sweet, but if its name ended in "pod," it might attract the ire of Apple's shark-like legal team.
Apple's obsession with the blockbuster success of its iPod has driven the corporation to chase down many companies attempting to use the media player's three-letter suffix in their product or business names. Names that have come under fire include MyPodder, TightPod, PodShow, and even Podium. On Monday, Sector Labs, a small business whose Video Pod trademark has been blocked by Apple, took legal action to fight back.
"It appears that Apple is not only trying to put an iPod in everybody's hands and white earbuds in everyone's ears but to control the use of our language and most particularly the word 'Pod,'" Sector Labs' lawyers wrote in a 239-page response to Apple's trademark opposition, which has blocked Video Pod's development. "If we are not careful, in Apple's quest for dominance, they will soon attempt to take over the words 'Phone' and 'Tunes' — let us hope they do not attempt a coup over the exclusive rights to the letter 'i'."