The Global Warming Swimming Pool: Swimming Above a Submerged City

Posted by Alex in Advertising, Architecture, Pictures on November 25, 2008 at 3:07 am


No, New York is not underwater (yet, anyhow) – that’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool … the effect of a submerged cityscape is fantastic!


Previous post
this post? Please Email this               
Next post

Tags: , , ,


FUN PRODUCTS FROM THE NEATORAMA SHOP:


COMMENT

91 comments to "The Global Warming Swimming Pool: Swimming Above a Submerged City"

  1. Doodle
    November 25th, 2008 at 7:30 am

    makes global warming look fun

  2. nom
    November 25th, 2008 at 8:44 am

    nice

  3. Willy Wonka
    November 25th, 2008 at 9:02 am

    hmmmmmmm...... i think this could be fun.......

  4. Gauldar
    November 25th, 2008 at 9:23 am

    Very "Waterworld"ish.

  5. Corvus
    November 25th, 2008 at 9:24 am

    I want one!

  6. flip
    November 25th, 2008 at 9:58 am

    If that was New York under water, the water wouldn't be clear, what with all the vegetation, chemicals, oil, grease, muck, dead bodies, slime, and every disgusting thing you can think of floating about.

    And if it was way into the future...
    the buildings wouldn't be there anymore.

  7. Lew
    November 25th, 2008 at 10:05 am

    Flip is a downer, man.

  8. edhel_espyn
    November 25th, 2008 at 10:13 am

    Someone should try and relax. xD

  9. hey
    November 25th, 2008 at 10:17 am

    Global warming is a hoax by the liberal elite global bankers

    Check out infowars.com

  10. Evilbeagle
    November 25th, 2008 at 10:18 am

    I seriously doubt that anyone would want their pool to be full of polluted water and crumbled "buildings", flip no matter what point they are out to make. Lighten up.

  11. Gauldar
    November 25th, 2008 at 10:39 am

    Flip's glass is 1/2 empty. And filled with vegetation, chemicals, oil, grease, muck, dead bodies, slime, and every disgusting thing you can think of floating about.

  12. Patrick B
    November 25th, 2008 at 11:02 am

    Let me guess. As a kid, you were the one who ruined Santa for all the other little kids and argued about the lack of realism in fairy tales.

  13. hey
    November 25th, 2008 at 11:24 am

    'fairy tale' is a good approximation of the Global warming hypothesis

  14. sw
    November 25th, 2008 at 11:35 am

    hey, i love when no one takes the troll's bait.

  15. Miss Curly
    November 25th, 2008 at 11:37 am

    I would love that!!! If I ever win the lottery...

  16. Lemon
    November 25th, 2008 at 11:40 am

    Heh pretty cool but they need Godzilla down there.

    @Hey, yeah and 9/11 was an inside job

  17. Ed Smith, Palm Springs, CA
    November 25th, 2008 at 12:30 pm

    Global warming? Are people REALLY still clinging to that foolishness? It is over. It is gone. It was a part of Earth's natural cycles. Go to these sites and get the truth.(close the gaps in the URLs)
    http: //www. co2science. org/index. php
    http: //www.globalwarminghoax. com/news. php
    http: //scienceandpublicpolicy. org/monckton/goreerrors. html

  18. Gauldar
    November 25th, 2008 at 12:36 pm

    sw, I agree. Plenty of worms & maggots for him to feast on as he sits under his bridge.

  19. Vic
    November 25th, 2008 at 12:42 pm

    Makes people think. And that's a big step.

  20. jnr
    November 25th, 2008 at 12:45 pm

    wonderful.

    any link to more pix, or the original source?

  21. sdf
    November 25th, 2008 at 12:58 pm

    eewww who would want to swim over new york city

  22. Bill Vincent
    November 25th, 2008 at 1:21 pm

    Flip needs a hug. Cool Pics.

  23. Etoryn
    November 25th, 2008 at 1:39 pm

    This is a bad way to make a global warming statement. Any person with their own critical thinking can imagine a very different picture. NYC would not look like a fun crystal clear pool, and no one would want to go swimming in it. If anything these guys are mocking global warming by depicting fake images to put into consumers heads.

  24. Gail Pink
    November 25th, 2008 at 1:41 pm

    All logic and arguments about the "realistic depiction" of the situation were it true, this is totally cool!

  25. jm1656
    November 25th, 2008 at 2:12 pm

    Global Warming ? i thought this wasn't a political web-site?

  26. Vin
    November 25th, 2008 at 2:17 pm

    just fucking brilliant! wish the post said more about how hsbc is involved.

  27. Man Overboard
    November 25th, 2008 at 3:05 pm

    ...and look! There's Dennis Hopper on a Jet Ski smoking a cigarette with an eye patch on!

  28. Jaime
    November 25th, 2008 at 5:33 pm

    vertigoooo!!

  29. Geekazoid
    November 25th, 2008 at 6:59 pm

    It looks cool yet at the same time it would creep me out too much to swim. Even worse would be if they did something similar and put images of coral reefs and deep underwater fish and stuff, that would really freak me out!

  30. Evilbeagle
    November 25th, 2008 at 8:18 pm

    You had to know that the comments would end up being a global warming debate or armchair critiques. Sure, the post itself is about a pool whose entire point is to raise awareness of global warming. It's just not enough for some people to take it for what it is. It's suddenly crap because it's not changing the world, sending the wrong message and mocking because no one is intelligent enough to figure out that NYC underwater would be catastrophic,or unrealistic because no one wants to dump a few gallons of toxic waste in it.

    It's a cool looking and interesting pool inspired by the concept of global warming and I am glad we got a chance to see it.

  31. Rocky Rook
    November 25th, 2008 at 9:06 pm

    GW = Total hoax ... no need to raise awareness. The only ones raising awareness are those who still believe in it.

  32. rageagainsttherobots
    November 25th, 2008 at 9:51 pm

    Talk about a God Complex.

  33. vero4902
    November 25th, 2008 at 10:11 pm

    Regardless of whether global warming is real or not, this is really cool. I do get a little dizzy looking at it though!

  34. Real
    November 25th, 2008 at 10:57 pm

    You guys are idiots. 1st don't tell others to check out websites that you found to support your point...THEY ARE BIASED sites. 2nd if you are ignorant as to the science behind behind global warming....SHUT UP...neither side needs your ignorance. 3rd do your own research....sorry to inform you but TEMPS are up, there is no disputing that FACT. Is warming a cycle...yes knuckleheads it is have you ever heard of an ice age....DUH. Do we contribute to carbon emissions...of course...you are breathing aren't you... some of you I wonder. We have an effect but we are not the cause....we do need to do good by our earth...doing good (reduce, reuse,recycle) is never a bad thing!

  35. ted
    November 25th, 2008 at 11:06 pm

    And people say *I* need to lighten up.

  36. JuJo
    November 26th, 2008 at 2:42 am

    Que buena idea. Queda tan bien como una paseo por nuestra lahuertadecurro.com. Un saludo desde españa.

  37. Evilbeagle
    November 26th, 2008 at 4:25 am

    Exactly, vero4902! Well stated.

  38. Jeffrey D.
    November 26th, 2008 at 5:10 am

    Now we can swim any day in November.
    -The Postal Service

  39. buddhaflow
    November 26th, 2008 at 8:30 am

    You know, 2008 was the coldest year in a decade. Just sayin.

    Remember, back in the 1970s, there was a global temperature dip, and everybody was freaking out about the "next ice age".

    Then we had to go and invent these damned cars and smokestacks in 1975, and now look, global warming all over the place.

  40. madmen
    November 26th, 2008 at 9:57 am

    Just how environmentally friendly are HSBC anyways..?!!

  41. "Mckinsey.."
    November 26th, 2008 at 10:43 am

    I would swim in that pool! and you guys need to lighten up.. they just wanna show people what they think..

    i think its great to warn people what might happen if we arent carefull!

    have a nice day. :)

  42. Travor
    November 26th, 2008 at 11:26 am

    I'm $ure the creator$ or de$igner$ of that will never "$$$$ink". Many citie$ will be at the bottom of $wimming pool$ from now on. Will they be "worried" about the global waming???

    Greeting$$$$$$$$$$$$$$$
    & $aludo$ de$de E$paña.

  43. yourface
    November 26th, 2008 at 11:40 am

    Ok... Neat idea, I like it.
    I don't believe in global warming for a number of reasons, but I'm not here to debate.
    I'm here to comment the damn swimming pool lol.
    I'd like to see more of these, with different images. Its a really cool idea.

  44. Scooter
    November 26th, 2008 at 12:28 pm

    Of course global temps when down this year there are more pirates now then in years past. Haven't you been listening to the news.

  45. Evil Pundit
    November 26th, 2008 at 2:13 pm

    Global warming is just an excuse for liberals to panic people into accepting one world government.

  46. cooler choice
    November 26th, 2008 at 3:15 pm

    nice idea

  47. D
    November 26th, 2008 at 3:45 pm

    Wow it looks nice

  48. PM
    November 26th, 2008 at 5:50 pm

    LOL I seriously doubt that water over submerged NY would be clear!

  49. Jeremy
    November 26th, 2008 at 9:41 pm

    @ madmen

    I work for the company, and as part of our "green" intiative they're encouraging us to turn off lights when not needed. I now pee in the dark, because someone turned the bathroom lights off and I can't find the switch to turn them back on.

  50. tina
    November 26th, 2008 at 11:00 pm

    I think some of you people are idiots if you don't think global warming exists.
    I love the pool design its a nice idea, no imagination ayee? must be some boring life =)

  51. savepolarbears
    November 26th, 2008 at 11:16 pm

    So, basically when you live in a northern state, and you see temps in the winter not being so cold say -20 is becoming rare, and we have mild winters. One doesn't complain, but wonders why is January so warm? Why don't we have snow on Christmas anymore? Yet it's not warm enough to swim in that cool pool, it's just brown grass waiting to be covered with snow. Yep Global warming doesn't exist. It's a flux yes in the environment there have been others but have the numbers been this high? Umm NO I see birds not flying south, or as further south and dying when we do have the one day that it is -20 or with windchill -35 or something. Then in the Summer we notice it's not as warm, the AC isn't on as much ( well good for the environment) Not recycling, not reusing or trying to do one thing that is "green" isn't asking much it's just simply taking care of what we have maintain it. I want my kids to see a White Christmas someday, not some Christmas surrounded by bare trees brown grass, and just plain cold. So don't tell me Global warming doesn't exist. Live somewhere that it is noticeable. YES I do know that it's a natural cycle, but since it's higher then usual past numbers at least maintain if not anything better then like lower it.

    love the picture, but I would so get sea sick swimming in that pool.

  52. JM
    November 27th, 2008 at 1:00 am

    Stop being a tool flip, I can't wait to drown NY with my global warming CO'2, Right now I have my car running just for the hell out it!.

  53. Christopher
    November 27th, 2008 at 1:44 am

    Does anyone know if this is true?

    From Wikipedia:

    http://en.wikipedia.org/wiki/Ogilvy_&_Mather

    "(snip) Ogilvy have also been involved with the notorious Asia Pulp & Paper, a large logging company that has been convicted of illegal logging in three countries, and has recently built roads illegally into the last remaining habitats of the critically endangered Sumatran Tiger, but spent large sums on global advertising campaigns claiming 'sustainability beyond compliance'[5]. Following breaches of local law in February 2008, a group of environmental organisations have called for all businesses to cease connections with the company. Staples and Office Depot have already cut ties, though Ogilvy are thought to still be involved with the company."

  54. crabs
    November 27th, 2008 at 10:44 am

    actually recycling contributs to green house gases even more. recycling saves resource but has nothing to do with gw. come on guys this is tpical hs science.

  55. gmac
    November 27th, 2008 at 8:30 pm

    Global warming is a joke, a lie. do some research for yourself. The world is cooling because of the sun. Just how in the hell did a horse and carriage pollute co2 500 years ago to give northern England a chance to grow grapes and make wine year round. I suppose the same reason that many of the planets in our solar system are growing ice caps just as much as here on Earth!

  56. Bojes
    November 28th, 2008 at 8:52 pm

    I find that first picture slightly creepy... I'm not a big fan of swimming pools to begin with AND now it seems like you're way up in the sky too?

  57. J
    November 29th, 2008 at 9:15 am

    Good to see so many not buying into the GW BS.

    Hell ...soil puts plenty of carbon into the atmosphere....
    http://www.abc.net.au/science/news/stories/2007/1946410.htm

    The world is cooling and one day will warm again. Carbon is natural and the world needs it to survive.

    This whole climate change hoax is going to be very costly. Its hard to say just how much harm has already been done.

  58. Evilbeagle
    November 29th, 2008 at 10:26 am

    It's made a lot of people a lot of money, J. That's what's scary about the GW thing. It's too profitable for people so they deny actual warming and cooling trends that have been going on since before humans arrived on the scene.

  59. Jorge Galindo
    November 29th, 2008 at 5:52 pm

    Fuck. I've dreamed with that pool years ago.

    OK. Now Ogilvy reads my dreams. Strange sensation.

  60. O'Reilly
    November 30th, 2008 at 3:43 am

    What no ground zero?

  61. SRS
    November 30th, 2008 at 5:35 am

    It's beautiful. And perhaps ironic to invite people to, in some ways, enjoy global warming.

  62. Asderathos
    November 30th, 2008 at 6:56 am

    Its a stunning bit of art & great concept for a fantasy pic not the future; anthropogenic global warming is a myth. Al Gore's main adviser was caught falsifying records. Gore's Movie has been utterly debunked as a docudrama filled with false facts/statistics & all the trends are pointing towards a cooling trend. Co2 is an effect of the weather not a cause. Just watch the "great global warming swindle" or read "Unstoppable Global Warming" the real science has been censored in the media because of politics and selective funding. The debate is only said to be over because the left can't defend its argument against real science. I live in California & its been the coldest its been in a while & no where near as warm in the summer as I remember in my childhood.

  63. Alex 86
    November 30th, 2008 at 10:45 am

    I've studied life sciences and global warming. It is as real as the keyboard your typing on. However there are some half-truths to those who way it is a hoax.

    Global warming and cooling DOES happen naturally, BUT the problem is the RATE at which it is happening. It doesn't give species populations the time to ADAPT. Thus they go extinct and the whole ecological biosphere goes into a tailspin. We can already see this with coral reefs as they are the most prone to temperature change. To put is simply: The coral microbes die -> the coral dies -> the fish die -> the ocean becomes a barren wasteland.

    Human activity is accelerating this global climate change. The world as a whole WILL survive, but will it survive the way we want it to? Rich, diverse, and beautiful

  64. Aaron
    November 30th, 2008 at 7:45 pm

    great post about the climate In Kauai, Hi we get pretty cold to......massage therapy on Kauai usually helps

  65. Blowden
    November 30th, 2008 at 10:37 pm

    Big deal if global warming is happening, continents slowly shift, volcanoes erupt, ch-ch-ch-chaanges.
    Maybe it will drown all the Jews and they'll quit stealing all of our money. (Not really my opinion, but the be nice message prompted me to rebel)
    Actually I guess it will be the inbred cannibalistic Eskimos that get get dicked over by climate change, oh no, what a horrible trade for me getting a nice beach in western Pennsylvania. (Actually is my opinion.)
    More importantly than the slow changes that may or may not be taking place is our reaction. By "protecting the ozone" or whatever the fuck all of those hippies and al gore want to spend time on, we're really just sticking it to the undeveloped countries. Denying them of the crude first steps of energy production that we used before advancing to "greener" methods.

  66. KB
    December 2nd, 2008 at 2:12 am

    I would love to swim in that pool.

  67. buzz
    December 2nd, 2008 at 6:39 am

    fantastic piece of work!!!gud brains

  68. gimmeliberty
    December 2nd, 2008 at 4:28 pm

    WATCH OUT FOR THE "LOAN SHARKS". lol

  69. ChrisGO
    December 3rd, 2008 at 6:52 pm

    I used global warming to make myself a leaner turkey sandwich.

  70. SRS
    December 6th, 2008 at 3:23 am

    It looks dangerously delightful.

  71. Chad
    December 6th, 2008 at 8:33 am

    Global Warming... the green way to heat your pool.

  72. balls
    December 6th, 2008 at 9:18 am

    totally shopped how did they get all that water in nyc without killing everyone...

    This is just an aside, but I think people who type in all caps are
    mental patients.

    http://hotboxsports.com/

  73. flip
    December 6th, 2008 at 10:01 am

    ...fuk, I lose.

  74. Mike O'Brien
    December 6th, 2008 at 6:13 pm

    Whenever I encounter angry arguments that involve name calling, I am pretty sure the anger is covering up for biased thinking. The angry writer is usually trying to bully others into believing his viewpoint.

    Based on this thread, the pool *did* promote awareness!

  75. praksh
    December 7th, 2008 at 5:56 am

    aweeee////......see the water is full of acid. the SOx And NOx and CO2 and GHG will finally form acids. look the face of liitle ones......
    Love Green.........Be veg......Hari Om Hari

  76. masha
    December 8th, 2008 at 5:40 pm

    In winter 2006-7 it was the first time that I saw rain in Saint Petersburg and Moscow, Russia past the month of November. In fact, that and the following winter were both so unusually warm, that no snow was seen until late January. Snowboarders were really unhappy to travel almost all the way to Arkhangelsk to see it. Actually, only this summer enough ice in Greenland melted to show that global warming is happening a lot faster then scientists originally thought. Thank you for those, who express doubts, but, unfortunately, GB is a fact that has been proven wrong only by that research that was payed for by Exxon http://members.greenpeace.org/blog/exxonsecrets . For anyone who has studied even the basics of physics and chemistry, GB should not be a problem to grasp. If you are having trouble with that, please see chapter one of your biology textbook from fifth grade.

  77. autumn
    December 21st, 2008 at 2:22 am

    Scary!

  78. Larry
    January 3rd, 2009 at 5:34 am

    We in the swimming pool industry (in California) are doing our part by installing energy-efficient pumps with variable speeds, and low nitrous oxide (Lo-nox) pool heaters that burn a much cleaner fuel through gas-air mixture. Let's see if our planet can become a we more than an I, and make changes necessary for our survival. BTW, that is a gorgeous pool I would love to swim in!

  79. Spectrum Pool Care
    January 3rd, 2009 at 5:42 am

    In California, we have pools the shapes of guitars and pianos, some that look like a theme park in a backyard, some with beautiful tile mosaics, but never have I seen anything so exciting as a city-lined swimming pool. Love the creativity!

  80. Corie
    January 21st, 2009 at 9:27 pm

    Do you not understand how seriouse this is? all of you say global warming is a hoax

    LOOK AT THE FACTS!!
    its not over, and were not helping
    thoguh it could be natrual

    i tihnk not

  81. Informed
    April 14th, 2009 at 10:40 am

    Please recall basic earth science principals:

    - the greenhouse effect occurs all the time controlling the temperature of the earth. CO2 and O3 (amongst others) create a barrier that allows some radiation to be trapped and other radiation to leave... supposed to maintain a sort of homeostasis. If we didn't have the GE... we'd be like mercury... super hot in the day, super cold at night.
    - Venus - a planet whose atmosphere is almost completely CO2 - much more so than ours. Amazingly hot, trapped radiation keeps the planet at a steady high temp.
    - Homeostasis is a natural balance.

    Why is it so hard to see that humans are creating an imbalance? We are pulling carbon from the earth to burn (only usually happens with volcanoes and such). We are disrupting homeostasis. Yes... there is a natural cycle, but CO2 is well above where it normally should be. Even if you don't "believe" (science is rooted in fact derived from experimentation - not opinion based) that global warming is happening... you shouldn't be wasteful.

  82. Ted Harlson
    April 24th, 2009 at 10:06 pm

    The Great Russian empire, that grand Soviet Socialist Republic collapsed, - and along with it, the illusionary dreams and wishes of hundreds of thousands of North American communist wannabes. What could they do now? They floundered as left behinds until they found another cause to try to bring their hated capitalism down! Environmentalism.

    This new cause also become a global movement because socialists live in every country. I'll add socialism in this new guise would never have risen worth a pile of Co2 beans unless appeasing, unprincipled businessmen and politicians fed it - just like businessmen pragmatically feed every sick movement for lack of their own integrity - Socialism, Nazism, communism, statism and now environmentalism.

    The irrational cannot and does not stand on its own. It takes compromise from the good to live like environmental vampires from the blood of the productive.

    Environmentalism is vile hatred of all things productive and living. It is hatred of man and his ability to live well.

    I say, live free! Enjoy your plastics, rev your engines, enjoy your lights! Stomp your carbon footprint all over this planet! Refuse to accept empty guilt for being human!

    I'm Ted Harlson and I fully approve this message.

  83. Informed
    April 28th, 2009 at 9:10 am

    People like to hate socialism right now. It's absurd to make some of the conclusions you make.

    A vast majority of scientists agree with the amazingly vast quantity of evidence pointing towards human contribution to global warming. I suppose you know better than them what the empirical evidence means??

    Your apathy is disconcerting.

  84. Hank
    May 1st, 2009 at 6:32 am

    Does anyone know where this was taken?

  85. Swimming pools, India
    May 4th, 2009 at 6:07 am

    This is perfect theme on global warming and nice picture work on it.

    Cheers

  86. Welldana Spabad
    May 18th, 2009 at 6:56 am

    Cool swimming pool, could be fun to try it.

  87. A-1 Pool and Spa Service
    June 22nd, 2009 at 6:25 pm

    Love the idea, swimming pool is just awesome. Although I must say it makes global warming look a bit more inviting than the reality.

  88. Andrew Peralta
    July 21st, 2009 at 7:54 am

    Its not realistic. from that high, it must be super deep that you can even begin to see the rooftops of the building.

  89. Ted Harlson
    July 24th, 2009 at 4:45 pm

    My comments weren't exxageration. The political movements of these left-behind socialists did flounder until they found environmentalism. However, politicians who believed them formed the International Panel on Climate Change (IPCC) It was a panel by politicians FOR politicians, wrought (I say rot) with evasion of facts, editing of crucial scientific conclusions and dismissing scientific evidence.

    Politicians have a political agenda, not a factual agenda.

    Global "warming" has been cooling for ten years now, yet "cap & trade" legislation is still being implemented - for controls.

    The following site will explain in further detail. One very good note I'll add is scientists have decided to form their own Panel - a global scientific panel that is not in any way affiliated with politicians. This way, politicians cannot edit scientific truths after the fact to suit their agendas.

    Most of the environmental scare has generated via 'computer models' that PREDICT environmental conditions. These models are easily manipulated.

    Science, real science, however still depends on the proper methods of evidence and confirming analysis by other scientists.

    Here is a small example of what scientists state when free of political manipulation,

    "There is no convincing scientific evidence that human release of carbon dioxide, methane or other greenhouse gases is causing or will, in the foreseeable future, cause catastrophic heating of the Earth's atmosphere and disruption of the Earth's climate."

    That is part of a petition of over 30,000 American scientists and about 10,000 with PHD's.

    http://capmag.com/article.asp?ID=5591

    I've come to learn in my best searching, global temprature increases are due to increased sunspot activities, certainly not man who contributes a piddling .054% of carbon in the air. There has been no - zero - sunspot activity this June, so this summer has been a little cooler than last year. As soon as the suns' heat streams re-surface, and solar flares erupt, then we will see a continuation of global temprature inceases, - on Mars, other planets and here it will be time to hit the beaches.

    Atmosperic carbon increases actually FOLLOW earths temprature increases. 95.5% of the carbon in the air is from volcano's, dead leaves, breathing, but mostly from the deep ocean's fluctuating temprature cycles measured in hundred of years.

    Good luck folks in your search for the truth. It shouldn't be hard to find. The Great Global Warming Swindle is all over youtube and the internet. All that remains is for you to reason it out.

    Ted.

  90. hanyujoys
    September 22nd, 2009 at 4:14 am

    Support of the Lou Zhu, Lou Zhu worked hard
    Signature------------------------------------------------------------- -------------------------------------------------------
    Nothing is impossible for a willing heart.
    ugg classic cardy

  91. Photography London
    October 9th, 2009 at 4:55 am

    What a picture work really nice.
    I really liked and lol


PLEASE LEAVE A COMMENT

Neatorama Comment Policy
You don't have to register or login to comment, but it's easier if you do so. Comments aren't censored, but those that are abusive or off-topic may be edited or deleted.


Stay updated on the comments with Comment RSS