Greatest Political Campaign Ads of All Time

By Alex in Advertising, Politics on Oct 31, 2008 at 12:38 pm

If you’re not tired of political ads, take a gander at Nerve.com’s neat post of the 20 greatest political campaign ads of all time (yes, the Wazzup 2008 ad made it to the list, but the neat stuff are all the past campaigns. Oh, and by “great” they mean “effective” – some of the best are very, very negative.)

I was delighted to see this one, "Mrs. JFK" 1960:

John Kennedy had commercials starring Henry Fonda and Harry Belafonte, but his best booster may have been his Missus, who in her public appearances was eager to show that she wasn’t just a pretty face: she was a pretty face who’d managed to retain some of her finishing-school Spanish. It may not be possible now to fully understand what a jolt it was for the country to see a future First Lady looking fairly hot while signing off with the announcement, "Viva Kennedy!" But Mamie Eisenhower must have had a funny feeling in her bones that her job description had just been rewritten.

LinkThanks Nicole Ankowski!


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  1. WordyGrrl
    Nov 1st, 2008 at 5:20 pm

    Excellent find! I remember a few of the ads from the 80s and earlier. One of the common threads in all of the “effective” ads is that they appeal to emotion rather than intellect, thus insuring that Americans vote with their “gut” instead of their brains.

    Here’s to hoping we vote with our brains this time.


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