Travis Fessler of Florence, Kentucky breaks the world record of putting the most Madagascar Hissing Cockroaches in his mouth by stuffing 11 roaches into his mouth at one time. This beats the previous record of 9 which was set by Jungle John Lamedica. The recod was broken by Fessler to promote Mayhem Mansion a charity haunted house in Morning View, Kentucky.
-via J-Walk Blog
Update: Check out Travis Fessler's website and business. And the site for information on Mayhem Mansion, the charity haunted house.