What's In a Product Name? Why, Deception Of Course!

Alex

The following is an article from The Best of The Best of Uncle John's Bathroom Reader.

Product names don't necessarily reflect the truth of the products. Ever heard of Corinthian Leather? Think New Jersey, not Corinth, Greece. How about Häagen Dazs? Nothing Scandinavian about it. Read on to find out how a product's name can deceive you ...

CORINTHIAN LEATHER

[YouTube Link]  

Sounds Like: Fancy leather from some exotic place in Europe - specifically, the Greek city of Corinth. The phrase "rich Corinthian leather" was made famous by actor Ricardo Montalban, in ads for Chrysler's luxury Cardoba in the 1970s. (The seats were covered with it.)

The Truth: There's no such thing as Corinthian leather. The term was made up by Chrysler's ad agency. The leather reportedly came from New Jersey.

HÄAGEN DAZS

Sounds Like: An imported Scandinavian product.  

The Truth: It was created by Ruben Mattus, a Polish immigrant who sold ice cream in New York City, who used what the New York Times called the "Vichyssoise Strategy":

Vichyssoise is a native New Yorker. Created at the Ritz Carlton in 1917, it masqueraded as a French soup and enjoyed enormous success. When Mattus created his ice cream, he used the same tactic ... He was not the first to think Americans would be willing to pay more for a better product. But he was the first to understand that they would be more likely to do so if they thought it was foreign. So he made up a ridiculous, impossible to pronounce name, [and] printed a map of Scandinavia on the carton.

The ice cream was actually made in Teaneck, New Jersey.

JELL-O PUDDING POPS

Photo: knellotron [Flickr]

Sounds Like: There's pudding in the pops. The Truth: There isn't. Family secret: One of Uncle John's relatives was involved with test-marketing the product several decades ago. When John asked him about it, he laughed, "Our research shows people think that if it says 'pudding' on the label, it's better quality or better for you. They're wrong. It's really the same." Anyway, we suppose that's why they still sell it with "pudding" on the label.

PACIFIC RIDGE PALE ALE

Sounds Like: A small independent brewer in Northern California. The flyer says:
Brewmasters Gery Eckman [and] Mitch Steele ... always wanted to brew a special ale in Northern California just for California beer drinkers ... so they created Pacific Ridge Pale Ale. It's produced in limited quantities, using fresh Cascade hops from the Pacific Northwest, two-row and caramel malts and a special ale yeast for a rich copper color ... Handcrafted only at the Fairfield brewhouse.

The Truth: In tiny letters on the bottle, it says: "Specialty Brewing group of Anheuser-Busch, Inc., Fairfield, California."

(Photo: Bottle Cap-O-Rama)

SWEET'N LOW SODA

Sounds Like: The drink was sweetened with nothing but Sweet'N Low. The Truth: As Bruce Nash and Allan Zullo write in The Misfortune 500, "MBC Beverage, Inc.", which licensed the Sweet'N Low name ... discovered that consumers wanted the natural sweetener NutraSweet rather than the artificial saccharine of Sweet'N Low. So they sweetened Sweet'N Low soda with NutraSweet, a Sweet'N Low competitor."

DAVE'S CIGARETTES

Sounds Like: "A folksy brand of cigarette, produced by a down-to-earth, tractor-driving guy named Dave for ordinary people who work hard and make an honest living." According to humorist Dave Barry, here's the story sent to the media when the cigarettes were introduced in 1996:

Down in Concord, N.C., there's a guy named Dave. He lives in the heart of tobacco farmland. Dave enjoys lots of land, plenty of freedom and his yellow '57 pickup truck. Dave was fed up with cheap, fast-burning smokes. Instead of just getting made, he did something about it ... Dave's Tobacco Company was born.
The Truth: Dave's was a creation of America's biggest cigarette corporation, Philip Morris, whose ad agency unapologetically called the story a "piece of fictional imagery." (Photo: SourceWatch)
The article above is reprinted with permission from The Best of the Best of Uncle John's Bathroom Reader. The Bathroom Reader Institute handpicked the most eye-opening, rib-tickling, and mind-boggling articles from everything they have written over the last ten years and carefully crammed them into 576 pages of the book. Since 1988, the Bathroom Reader Institute has published a series of popular books containing irresistible bits of trivia and obscure yet fascinating facts. Check out their website here: Bathroom Reader Institute.

Comments (21)

Newest 5
Newest 5 Comments

Here's a story (perhaps apocryphal) from a friend of mine who worked at Subway for years. Just before the whole Jared ad campaign came out, Subway was looking for ways to market themselves as a healthier fast food alternative. They didn't have any light or low-fat mayo yet, just regular, so they wanted to try to find a low-fat mayo to over as an option. Well, their mayo was already pretty low fat (as far as standard mayo's go) and they couldn't find a low fat version that tested well. So, the solution: rename the normal mayo they sold as Light Mayo and introduce a higher-fat version of their mayo as the plain old normal mayo. Like I said, I don't know if that story is true, but if you look up the nutrition fact for light mayo and compare it to Subway, it seems to pan out.
Abusive comment hidden. (Show it anyway.)
Until someone can show me otherwise, I'm going with the most obvious explanation: The guy learned how to pass solid objects through solid glass.
Abusive comment hidden. (Show it anyway.)
Here's my guess: He has a fake coin which has two parts - one above the glass and one below - held together on either side of the glass by magnets. The fake coin is already set up under his left hand. He then switches it for the real coin by passing his left hand over the real coin (which he discards). From this point on the trick is basically done. He then uses his magnetic ring (right hand) to lift off the top part of the fake coin (the one above the glass), allowing the bottom half to fall onto his palm (the one under the glass) and - voila!
Abusive comment hidden. (Show it anyway.)
Could be a whole in the glass (which he's being careful to conceal with his other hand). Maybe the glass slides around (moving the hole into and out of the trick area). He does move his left arm into that area in a strage way.
Abusive comment hidden. (Show it anyway.)
I hope you all know, that can be possible. If you realize everything is made up of the same matter,a dn Solids can move through solids as we can through water and air. Molecules are always moving, even in solids. We can't see them but molecules in a solid object are just more dense than the ones in the air. but they can be seperated and placed back where the came from, unharmed. so don't lay out your "it's an illusion" s yet....
Abusive comment hidden. (Show it anyway.)
axel,
you're an idiot. although your physics knowledge is fundamentally correct, you cannot displace solid objects within the time frame shown without SUBSTANTIAL change. idiot. you're just, ug. i can't go on.
Abusive comment hidden. (Show it anyway.)
Around 32 seconds he waves the arm over the coin and momentarily you loose sight of the coin, this is when he swaps the coin around with his own coin (A magnetic coin) .
Around 1 min and 06 sec, with the help of his magnatized ring he picks up the coin ontop of the glass, and drops the one under the glass on his hand.
Around 1 min and 08 sec watch his fingers of his right hand. He's making sure he holds on to the coin in his hand. Again putting focus on the one below the glass, while he's getting rid of the coin in the other hand.
He's holding it with all except his index finger.
Abusive comment hidden. (Show it anyway.)
If you look closely, the glass isn't moving. There is a water ring and a pack of cigarettes no that piece of glass that never move. I can't imagine that he has a "portable hole". And after he pulls the shaker all the way through there is no "slight of hand" to move the hole back. He simply lifts his hand and drops the shaker.
Abusive comment hidden. (Show it anyway.)
You know Axel has a point, have you seen Criss Angel pass a cell phone through a bottle which he took from a bystander? I know it sounds impossible, but how else could you get a cellphone into a bottle with out breaking it?
Abusive comment hidden. (Show it anyway.)
No, he doesn't have a point. Lots of tricks people would say "Its impossible" at, but them someone tips the gaff and then you're like, 'oh... right' its just another slight of hand. Probably a movable hole, but Im not sure.

As for Criss Angel, alot of the people the he has 'never met before' are actually assistants or whatnot to help him with the trick
Abusive comment hidden. (Show it anyway.)
I know a simular coin through glass trick. The secret is actually quite clever and easy. If you want to know the secret I suggest you buy Kevin Parkers descent, it's just 28 bucks or so.. I hope you get it!
Abusive comment hidden. (Show it anyway.)
Person YOU are retarded. the trick is simply to slide the upper coin and hide a second one under your other hand. There are no magnets like the video says. Still i think that guy is pretty good at it
Abusive comment hidden. (Show it anyway.)
Login to comment.
Email This Post to a Friend
"What's In a Product Name? Why, Deception Of Course!"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More