Don’t Give Up

Posted by Miss Cellania in Advertising, Animal on September 18, 2008 at 11:23 am



McCann-Erickson has produced a beautifully animated but disturbing PSA for the Portuguese organization Quercus {wiki} about global warming. Let the comments begin. Link -Thanks, Mat!

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COMMENT

68 comments to "Don’t Give Up"

  1. Xinavera
    September 18th, 2008 at 11:27 am

    Damn! That’s creepy and disturbing. But very well done, certainly.

  2. kid_icarus
    September 18th, 2008 at 11:31 am

    great animation. unfortunately, it’s not going to persuade any of the “climate change isn’t real” idiots.

  3. James Schend
    September 18th, 2008 at 11:35 am

    I believe climate change is real, but this video’s a little far-fetched, isn’t it?

    Of course I have a natural knee-jerk reaction against people who try to convince me using only my emotions and without a SINGLE ACTUAL FACT. If you want me to change my behavior, you need to tell me WHY to do it, not show me monkeys killing themselves with tears in their eyes.

    The message here is vastly exaggerated to a ridiculous degree. No, the world isn’t going to turn into a post-apocalyptic wasteland.

    But I suppose by being a person who thinks climate change is real, but also thinks most environmentalists are exaggerating the threat by orders of magnitude, I guess that makes me a denier, right? Because there sure can’t be any middle-ground!

  4. Medic61
    September 18th, 2008 at 11:40 am

    Goodness, that was certainly rattling. I agree that it doesn’t present any facts, but it definitely gives a different perspective, however far fetched. I think it was pretty well done.

  5. Mouserz
    September 18th, 2008 at 12:03 pm

    hahahaha, that was great.

  6. Kitty
    September 18th, 2008 at 12:03 pm

    It depends, James, do you do anything to reduce your impact on the climate?

  7. eni
    September 18th, 2008 at 12:16 pm

    That was depressing.

  8. molly
    September 18th, 2008 at 12:50 pm

    I think you’re missing the point. I think we’re at a point where most people accept that Global Warming is a fact and is caused by man. Of course there are still plenty of people who disagree, but it’s becoming tougher and tougher for them to find a leg to stand on.

    To me, the point of this wasn’t to convince people of GW’s existence, but to motivate people to do something about it.

  9. Danny
    September 18th, 2008 at 1:20 pm

    Awesome animations. I can´t stop thinking how this advertising has the necessity of humanizing animals in order to be comprehended. The world is also a circus of social causes, feeding us everyday with sensitive lies.

  10. Sheldon
    September 18th, 2008 at 1:38 pm

    @Molly Global Warming is not just caused by man. There have been several studies, including drilling in Antarctica, that show that the earth goes through natural cooling and warming cycles. Right now we are just coming off the end of one of those warming cycles. If you look at a graph of yearly temperatures, we’re slowly going down since the 1990’s. However, we are still killing the atmosphere and the environment, which will eventually kill our earth. We’re doubling the earth’s population every 50 years, which puts so much more CO? into our atmosphere, and destroying so many trees without planting more is only doing the same. The Global Warming and Cooling cycles are going to happen, no matter what we do about that, but we do need to watch our deadly emissions, or we will cook ourselves (it has nothing to do with heat, but ozone and greenhouse effect, as you probably know)
    Strange video, nonetheless.

  11. Jezebel
    September 18th, 2008 at 2:45 pm

    Poor bear. . . I love Polarbears. This was so sad. . . Save them, guys!

  12. James Schend
    September 18th, 2008 at 2:47 pm

    I do nothing about global warming, other than things that are “duh” obvious. (i.e. riding a commuter train to work, since it saves me money. I don’t give a crap if it releases less carbon or not.)

    Why? Because the biggest threat to global warming isn’t in Europe or the US, it’s in China and India. If you look at a graph of pollution vs GNP, the US actually looks pretty good on average– sure we are the biggest polluters, but we also have the largest GNP.

    Once you get China to stop dumping old electronics directly into their rivers, then maybe I’ll think about acting on it. For the time-being, it seems pointless for me to make any sacrifices.

  13. Kitty
    September 18th, 2008 at 2:53 pm

    Old electronics dumped in rivers = global warming?

  14. JenDiggity
    September 18th, 2008 at 2:53 pm

    If you really care about the environment please consider eliminating animal products from your diet. It may be the single most important thing we can do for the planet’s health.

  15. EEM
    September 18th, 2008 at 2:57 pm

    That was a little dramatic. Good animation tho.

    I’m a little annoyed at the arrogance of man to think they can destroy the world completely.

  16. ted
    September 18th, 2008 at 3:11 pm

    Way over-the-top cornball. This wasn’t meant to convince people that global warming’s real. This was meant to guilt people who’ve already bought into the idea, to get them to open up their pocketbooks and donate to the cause - don’t give up!

    The whole anthropomorphizing bit, and the gratuitous suicides, trivialize and cheapen the message.

    This sort of well-financed tripe makes me wonder exactly how bloated Quercus’ budget is.

  17. Pudifoot
    September 18th, 2008 at 3:12 pm

    JenDiggity: What about the poor plants that we kill instead?
    Humans raise animals, then we cook and eat them. There are more cows alive today, because of man, then there was 1000 years ago. The environment doesn’t factor into it.
    If you think eating meat is evil, then fine, just say that. But don’t make it sound like we are killing all the poor cows in the world and soon they will be extinct…. and this will lead to an environmental disaster.

    By the way, I am going to go enjoy a T-Bone now. Take care :-)

    // I will become a vegetarian when you teach a carrot to say “moo”

  18. Coop
    September 18th, 2008 at 3:14 pm

    We will all die in a nuclear holocaust.
    The ozone layer is gone, we will all die.
    A new ice age is starting, we will all die.
    The country is running our of coal, we will freeze to death
    We are running out of gas, may not kill us but hey!
    Every few years a new plaque hits the news.

    These are just a few of the warnings I have seen in my short lifetime. I looked online, for a history or list of this sort of thing, I did not find anything, too bad. I am certain they go back to the end of time.

    The roman news network probably ran a story on how more and more people were eating salt, and there would not be enough to use for money, and everyone would die!

    I suppose eventually one of the dire predictions will come true. But I see no reason to panic, again.

    I can make one prediction, that I wish was not true.
    We will all die! Its just a matter of time!

    PS. one excellent thing that come from all this exaggerated fear making advertising. Humanity as a whole is much more environmentally friendly. Study a bit of history! Even 30-50 years ago, our society was an ecological disaster! Things are actually getting better!

  19. James Schend
    September 18th, 2008 at 3:23 pm

    Kitty: Way to see the trees while ignoring the surrounding forest.

    The point is that there’s no point in me, or the US for that matter, cutting pollution as long as “third-world” countries, like China and India, are allowed to do whatever the hell they want. Including dumping electronics into rivers, and expelling massive quantities of unfiltered smog from coal plants.

    This, BTW, is one of the reasons the US never signed the Kyoto Protocol. It gave developing countries, the place where the problem *really* exists, a complete pass on reducing carbon emissions. It’s pointless for the US, already more efficient than China, should bend over backwards to be even more efficient while China does nothing.

  20. mikos
    September 18th, 2008 at 3:27 pm

    Propaganda!

  21. Mangofalls
    September 18th, 2008 at 3:51 pm

    I’d rather have global warming instead of global cooling.

  22. EEM
    September 18th, 2008 at 4:00 pm

    Sing it James Schend!

  23. Angel
    September 18th, 2008 at 4:09 pm

    Pudifoot:
    I think she was talking more about the emmissions that come from cows, and the destruction of the land we raise animals on, than the extinction of cows.
    I am sure cows would lead happier lives if they were extinct, anyway.
    Yes, you enjoy gnawing away on a hunk of dead carcass.
    We get it.

  24. Byrd
    September 18th, 2008 at 4:11 pm

    Did that monkey scratch his butt and smell it before falling off the tree? ‘Cause I think I saw that before.

  25. Vikter88
    September 18th, 2008 at 4:20 pm

    “I think we’re at a point where most people accept that Global Warming is a fact and is caused by man. Of course there are still plenty of people who disagree, but it’s becoming tougher and tougher for them to find a leg to stand on.” - Molly

    What has changed in the last few months/years to prove Global Warming is all man made? What has made it tougher to find a leg to stand on? Polar Bears as a species are thriving, and are still growing in population. For every Iceberg/shelf that is seen melting, there is another one that is growing. There is a scary coincidence that the spots that occur on the sun align with the temperature change.

    In fact, I feel that the Global warming advocates are having fewer and fewer legs to stand on. Hence why this is no longer being largely advocated as ‘Global Warming’ but now its ‘Climate Change’.

    I for one proudly proclaim that I do not feel this so called climate change is man made. In fact I feel that blaming man for this change, instead of looking for other scientific explanations, is nothing more than false divine arrogance.

  26. David F
    September 18th, 2008 at 4:22 pm

    @Pudifoot

    According to the Food and Agriculture Organization of the United Nations, 18% of greenhouse gases are produced by livestock production, so you are most certainly affecting the environment by eating meat.

    -Dave

  27. Sammy
    September 18th, 2008 at 4:23 pm

    To agree with Pudifoot:
    If everyone on the world was a vegetarian, then let prices of vegetables, beans, and grains would sky rocket, and it would cause much more destruction then just letting the people eat the cows.
    And many cow farmers (herders?) are piling all the cows poo in a pile and running homes, etc. on the methane gas.

    Come on, Bring it ON!

  28. David F
    September 18th, 2008 at 4:38 pm

    @Sammy

    It takes almost 8 times the amount of plant protein to produce 1 pound of animal protein. That means if everyone stopped eating meat we could feed 8 times as many people with the same amount of production we have now.

    I’m not saying you have to stop eating meat (although you should), but I think you should do some research before you try and bring it on.

  29. Ghellboy
    September 18th, 2008 at 4:44 pm

    Guys…2007 was the coolest year in the last 5 years. Many scientists actually feel like we’re heading into a new ice age. Why? Because all global warming has probably been coming from sun spots. We missed a cycle this past year and you’re going to find that it’s not going to be getting hotter every year. The founder of the Weather Channel believes that global warming is bunk. There are many other top scientists of his stature and higher who don’t believe in man-made global warming. http://en.wikipedia.org/wiki/List_of_scientists_opposing_the_mainstrea m_scientific_assessment_of_global_warming

    Look guys, the reality is that global warming has been politicized by the Left and won’t allow any discussion to the contrary. You don’t have to accept the party line on this one. Think for yourselves!

  30. VonSkippy
    September 18th, 2008 at 4:47 pm

    Only proves ONE thing.

    It’s best to be higher up on the evolutionary food chain.

    Next time - evolve FASTER so you can adapt to (or change) the climate you require.

  31. Gellner
    September 18th, 2008 at 4:59 pm

    Why are polar bears floating away a symbol for global warming…they can swim!

  32. JK
    September 18th, 2008 at 4:59 pm

    Global Climate Shift would be a more accurate term. Even Gore admitted to his obvious exaggerations in his documentary.

    Realistically, human impact on warming, shift, even cooling is minimal. That does not give us the right to disregard the issues. We should still recycle, get away from fossil fuels, stop polluting, etc…. but this is basically global housekeeping and it isn’t preventing the planet from doing what it’s going to do.

  33. Stevo
    September 18th, 2008 at 5:32 pm

    It’s funny how the global warming advocates love to play on people’s emotions, rather than their intellect with facts and figures. But then again, that’s because the facts and figures say things they don’t want to.

    A while back the temperature stations they were using for their “models” were located in the hottest places they could be, such as airports and on top of buildings. Gee, I wonder why those temperatures were hotter??? Now, they may have been changed since, but that was only 6-12 months ago.

  34. Stevo
    September 18th, 2008 at 5:34 pm

    Don’t get me wrong, I think it’s great to recycle and such, it’s actually cost efficient in most cases. But it’ll be a cold day in hell when I buy “carbon offsets.” Reminds me of some website I heard of a while back offering infidelity offsets. Now that’s awsome.

  35. Athon
    September 18th, 2008 at 5:44 pm

    Some really good (and really naive) responses here.

    Count me amongst the so-called ‘Middle Grounders’. Fact; the climate changes. Fact; anthropogenic activity contributes. Fact; the better of the models we have demonstrate the contribution is significant enough to cause slight increases in global temperatures. Beyond that, we run out of facts, and run into speculation. The truth is that our models, while constantly improving, are still too vague.

    What won’t happen is ‘the planet will die’, ‘all animals will die (or want to die)’, ‘the end of the world’. The exaggerations, oversimplifications and the ridiculous idea that turning off a few light switches or not driving your car to work will help on iota does nothing but obfiscate the issue and create a sense of doing something.

    What I want to know is what will we do when changes do happen? We spend so much time and money telling the average Joe to ride a bike, while in places like Australia we’re still scratching our heads over what to do about water. Let’s face it - climate change happens. Let’s deal with it.

    Athon

  36. janedoh
    September 18th, 2008 at 5:49 pm

    But if we stop eating meat what will we do with all the cows and chickens? Let them go…..

  37. Athon
    September 18th, 2008 at 5:57 pm

    Incidentally, one thing I don’t get is this - in my line of work, I speak with climatologists on a regular enough basis. While they all have their own views on the details, I’ve never come across one researcher who has said the currently accepted models are all wrong (well, there was one guy who corresponded with me who said he was a climatologist, but I later found that he wasn’t currently affiliated with any university or research group).

    So why do denialists who make ridiculous statements think they are more informed on climate studies than the many who do it for a living?

    Athon

  38. Neatoramawontsendmeapassword
    September 18th, 2008 at 6:30 pm

    Global warming isn’t real. Therefore, I can continue doing what I’ve always done, consoled by the fact that I’m right and everybody else is wrong.

    Screw polar bears. They’d eat us if they could. Kangaroos? There’s too many of them already. And chimpanzees just freak me out. They’re too much like us (only they’re dumb, so therefore expendable).

    [Yes, I'm being sarcastic. It's sad when you actually have to say so, though.]

  39. Byrd
    September 18th, 2008 at 6:52 pm

    Neatoramawontsendmeapassword, no you didn’t have to point that out, and doing so still didn’t make what you said have any point at all.

    It’s easy to make things black and white that– paint everyone that doesn’t take the fear mongering that the media feeds us at 100% face value as wasteful idiots that have no regard for anyone or anything but themselves. It is possible to care about what happens to the environment and still not buy the global warming dogma.

    The problem with what you said above is that either you don’t know the meaning of the word “console” or you don’t understand what it means to not believe something (or both). From Webster’s Online: “to alleviate the grief, sense of loss, or trouble of : comfort “. Disbelievers are just that– they don’t believe, so they don’t feel guilt and need no consolation. Do athiests find ways to console themselves about not believeing in God? No. They don’t think they are turning their back on anything real. Same with those that don’t believe in global warming. Now, that doesn’t excuse the extreme and wasteful behaviors of some, but to lump all of those that are not in the global warming bandwagon is not fair or accurate. But, hey, if painting all of them as absolutely brainless idiots is the way you console yourself after finding out that those who disagree with you are intelligent people, then be my guest.

  40. dutchboy
    September 18th, 2008 at 6:57 pm

    ice age…warming…ice age…warming…ice age…warming…

  41. Sammy
    September 18th, 2008 at 6:59 pm

    Sorry to upset you David F
    I heard it from a realiable source, but it was an old source.

    @ Gellner
    That, my friend, is the funniest/truest thing Ive heard today!

    Now, dont get me wrong, I love the polar bears! But as far as I know, they dont have any real natural enemies, do they?
    Their enemy is the climate?
    hmm… Think about it.

    And before you attack me! I have not done my research,
    This is my opinion!

  42. cindolin
    September 18th, 2008 at 7:01 pm

    Thought it was a lame concept. The visual shock of watching a monkey hang himself is reduced by the fact that it look like a cutscene for some kind of a post-apocalyptic video game. It’s not even that disturbing–the absurdity made the whole PSA seem a bit comical.

    I always felt that a lot of PSAs are too gimmicky or annoying to take seriously. Just look at those stupid singing angels in the Truth ads.

  43. cindolin
    September 18th, 2008 at 7:06 pm

    @Byrd-
    I agree with your comment. People often contribute naught but sarcastic generalizations and try to pass it off as wit. Just because one is on the “Right Team” (be it liberal or conservative, believer or non-believer), does not mean that one is not a mere sheep.

  44. Dave
    September 18th, 2008 at 8:57 pm

    The GW crowd is so behind the curve… Even the Democrats seem to have abandoned the cause. Didn’t hear hardly a peep about it from the convention.

    By the way, I love polar bears too. They taste like pork.

  45. Johnny Cat
    September 18th, 2008 at 9:02 pm

    @Byrd
    I agree with your comment about the finger-sniffing monkey.

    I hated this video. It’s not disturbing, it’s just pedantic, glossy, and unnecessary propaganda. Maybe I’ll watch it again with “That Was Just Your Life” playing to make it more entertaining or something.

  46. susan wingerter
    September 18th, 2008 at 9:27 pm

    my god. this made me cry.

  47. susan wingerter
    September 18th, 2008 at 9:27 pm

    my god. this made me cry. very effective ad.

  48. Stew
    September 18th, 2008 at 9:51 pm

    What? The earth is cooling. The hottest measurable time was in the 1930’s. Why are people still promulgating the global warming drivel? The science is proving it’s bunk.

  49. awh
    September 18th, 2008 at 10:26 pm

    yeah, i’ve visited this topic before. Not having kids = biggest thing you could do for the planet. Plus it saves you money. I’m doing my part.

    Now if only we could get the rednecks living in trailer parks to do the same thing instead of popping out 10 kids and sucking up resources on welfare.

  50. dutchboy
    September 18th, 2008 at 11:02 pm

    I am an educated,creative and successful individual.I care about the enviroment(who does’nt) and I DO NOT BELIEVE IN GLOBAL WARMING.

  51. Justin
    September 18th, 2008 at 11:24 pm

    Real animals dying: bad

    Fake animals dying: LOL

  52. Jenny
    September 19th, 2008 at 12:43 am

    awh, thats exactly my plan :)
    no kids for me.
    and if later, some point, i reallyyy want one, which i can’t see happening
    i’ll adopt.
    what is wrong with adopting?
    i just don’t get it.

  53. Mr. Binky
    September 19th, 2008 at 12:57 am

    Humans affect the environment in a negative way. Who will deny this?

    If we don’t change the way we live, it will just keep getting worse. Yes? Yes.

    Should we change the we live, and start taking active steps to ensure the environment stays healthy, or should we continue to destroy it, and pollute our home? I guess this question is a matter of opinion.

  54. saintforGod
    September 19th, 2008 at 7:59 am

    Make sure those of you who reject the atheist science cabals grip on this country vote for sarah palin and john mccain who will fight the global warming elite and put creationism back in the science class where it belongs!! Palin McCain 08! Say no! to the atheist scientist elite

  55. sparge
    September 19th, 2008 at 9:07 am

    sfg - a little late to start trolling, isn’t it?

    Stew - got any data to back that up? ’cause the NOAA begs to differ

    Sunspots work in 11-year cycles, but temperatures have been trending upward for a century (as far as we can tell). Now, I’m not saying this couldn’t be part of another natural cycle. This site has some nice graphs indicating temperature fluctuations over decades, centuries, and millenia.

    James Schend - China and India aspire to join the “first world”. If the US doesn’t make a commitment to lower emissions, why should they?

    Oh yeah, the video. What a terrible waste of great animation.

  56. davey
    September 19th, 2008 at 9:49 am

    It’s nice to see the pendulum swinging (finally). This time a year ago, the comments would have been 95% pro AGW, as espoused by judgemental, self made armchair climatologists.

    remember folks - cpu models do not equal scientific evidence! dur … I could make a cpu model which “proves”, given enough time, that a monkey will fly out of every polar bears butt! now that would be something!

  57. shecky
    September 19th, 2008 at 10:08 am

    I’m educated.

    I WANT TO BELIEVE.

    I DON’T WANT TO BELIEVE.

    Jesus… this post brought out the idiots.

  58. idk
    September 19th, 2008 at 10:21 am

    I think all the people that belive in man made global wormimg should just go off themselves to make the earth a better place :)

  59. davey
    September 19th, 2008 at 11:59 am

    at least there is a conversation now, sans some of the smugness

  60. reader
    September 19th, 2008 at 12:30 pm

    Earth does have it’s cooling and warming periods. Still, humans are accelerating those periods to be more severe faster than it would if people cared more about the environment. So is it our faults? Yes, partially.

  61. Adminus
    September 19th, 2008 at 1:21 pm

    I find it funny that the so-called intelligent people still fail to own up to the impact that we as a race our causing to this planet.

    On one hand, you have the “geniuses” that don’t think it’s a problem no matter what you show them.

    The other hand you have the delusional religious who think that their religions trumped up make believe god is going to fix everything and make their pathetic existences “special” again.

    It seems that some of you need to step up and take responsibility, and if you can’t/won’t at least educate yourselves a little before commenting.

  62. renderanything
    September 19th, 2008 at 2:07 pm

    The spot may have been produced by McCannWorldgroup’s advertising agency McCann Erickson, but the work was carried out by a Brazilian production studio called Seagulls Fly. Just wanted to make sure everyone got the right props.

  63. Ben Rushing
    September 19th, 2008 at 2:18 pm

    I am an atheist, and I do not believe in Human caused catastauphic Global Warming, Cooling, or Change. I know that the planet is billions of years old and has survived far worse than us. We will all eventually die and the planet will eventually not have humans. 90% of all species that have lived on Earth are already extict, we didn’t kill them all. Emotional thinking is what religion has relied on for centuries to control human beings. You had to submit to a man if you were a woman because it was Eve who tempted Adam to sin. You had to hate the Jews because they killed Jesus or they stole Palestine from the Muslims. You had to feel bad because Jesus was tortured and murdered because Yahwey couldn’t forgive your sins without watching the so called perfect human be killed in the worst possible way. Today religion is falling apart as science, technology, and Capitalism have made people’s lives a lot better. The world is not perfect; religion, socialism, and pseudoscience relying on emotional based irrationality are still trying to make you dependant on a “benevolent” dictator to guide you to perfection. More of your freedom is being lost due to this kind of idiocy. Think, but don’t vote libertarian.

  64. Vikter88
    September 19th, 2008 at 2:28 pm

    Funny…all these opinions, yet no one other than me and Ghelboy make mention of this huge flaming ball out in space that is the sole provider of any warmth on this planet. Any chance that this thing could go through cycles? Rhetorical question, cause yes is the answer. We are just one sun flare in the the right direction from being engulfed in a flame? Not saying that Global Warming is man made or not, although i have made my opinion clear previously…but at least give the sun a little credit.

    Glad to see the skeptics coming out. I thought for sure this comment box was going to be a one sided argument.

  65. Jayce
    September 20th, 2008 at 2:00 pm

    I don’t know what world some of you are living in, but GLOBAL WARMING real and the PROVEN FACT is humans are making it worse.

    Period.

  66. moss watson
    September 20th, 2008 at 4:31 pm

    Civilization is based on the constant importation/production/destruction of natural resources within the confines of a finite planet. This cannot possibly go on forever. Humans are very capable of living outside the confines of civilization, we did it for %90 of our existence on the planet.
    But the longer we cling to our “civilized” lifestyle, the less likely we are to leave behind a livable planet when (not if) civilization finally crashes.

  67. YES YES YES
    September 20th, 2008 at 6:44 pm

    Kill everyone.

    The human virus must be exterminated.

  68. Moodindigo
    September 22nd, 2008 at 3:24 am

    When’s this game coming out?


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