This New School Uniform Sponsored By ...

Students in Kunming, China, are getting new school uniforms ... that are decked out in ads! The stylish orange jackets are covered with the logos of Marlboro, Ferrari, Vodafone and Shell:

The parents were shocked to see that their children now looked like they were part of a Formula One pit crew, but in China there is little the parents can say or do about the situation.

The kids don’t seem to mind the logo placements and even if they did get a little stressed out, they now know which brand of cigarette will help calm their nerves.

Link | Story at sina.com.cn [in Chinese]


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This seems very fake, especially with the “x-car” logos on the full pictures (in the source website). I expect this to be a school trip to a racing circuit or something like that.
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Give kids some credit. My father was a smoker and I saw his cigs every day until I was about 12, when he stopped. It never dawned on me to take up smoking, to buy cigarettes, or tell anyone to smoke.
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Better than paying for the uniforms yourself, my family was dirt poor and I was perfectly happy wearing goodwill scraps until sixth grade when suddenly the school needed us to buy forty-dollar slacks and fifty-dollar polo shirts from one of the three Approved Manufacturers. Fortunately my mother was able to keep the three pairs of slacks we bought alive for the entire year with her sewing skillz, but the next year the dress code was revised and suddenly visible stitches and patches were no longer allowed, (it didn't help our case that my mother deliberately chose comically mis-matching patches)
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