The 100 Most Influential Taglines Since 1948

By Miss Cellania in Advertising on Jul 13, 2008 at 11:58 pm

I went to this list thinking I’d for sure know the top ten. But I was down in the 70s range before I found one I didn’t know! Advertising sticks with us more than we think. The top ten most effective taglines are:

1. Got milk? (1993)
2. Don’t leave home without it. (1975)
3. Just do it. (1988)
4. Where’s the beef? (1984)
5. You’re in good hands with Allstate. (1956)
6. Think different. (1998)
7. We try harder. (1962)
8. Tastes great, less filling. (1974)
9. Melts in your mouth, not in your hands. (1954)
10. Takes a licking and keeps on ticking. (1956)

The top 100 (according to the 2005 survey) along with the advertisers are listed at Tagline Guru. Link -via Euba

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Polx
Jul 14th, 2008 at 4:32 am
One was expressly not US american.

Says a lot about world view and how well the US has colonised the rest of the world that I was even recognising slogans from products that have never been on sale in the UK.

But hell, they releases the Brady BUnch movies here despite the show never hsving been shown here.
stormie24
Jul 14th, 2008 at 9:15 am
I was born in ’86 and I remember a lot of the tag lines from before that…
Kit-Kat needed to be on that list…”Gimme a break”
Sid Morrison
Jul 14th, 2008 at 10:31 am
Polx—
Hmmm. Odd that they released the Brady Bunch movies in the UK if the show never aired there. The films were done very tongue-in-cheek, essentially parodies of all the clichés present in the original show. It was a hoot for 30 and 40somethings raised on the TV series, but a lot of the gags and subtle allusions would be lost on those not familiar with it. Dopes.

Oh! My nose!
fireflicker
Jul 14th, 2008 at 3:58 pm
Amazing to see how brain washed by tv we are
LH
Jul 14th, 2008 at 6:48 pm
They may be a classic, but I can´t recognize some of them.
Tempscire
Jul 14th, 2008 at 7:36 pm
Just looking at the top 10: they’re familiar, but at least I half I’d be hard-pressed to remember the products/services they’re associated with.
Polx
Jul 15th, 2008 at 10:12 am
Sid Morrison

yeah it’s pretty weird.

But then We all grew up with endless film references to shit that we’d never seen, coz US films rarely if ever think that there is anyone else in the world.

For example I know an awful lot about Gilligan’s Island for someone who’s never seen even a picture of the cast.

Oddly films from my neck of the woods, if they are shown at all, are subtitled in the US despite being made in English.

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