Historia de un Letrero (The Story of a Sign)

By Miss Cellania in Video Clips on May 24, 2008 at 7:28 am


(YouTube link)

With a stroke of the pen, a stranger transforms the afternoon for another man in this emotionally stirring short film by Alonso Alvarez.

Alonso Alvarez Barreda won the NFB Online Competition Cannes 2008 (featured previously at Neatorama) with the short film Historia de un Letrero (The Story of a Sign). Link -via Viral Video Chart


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  1. Jonathan
    May 24th, 2008 at 7:59 am

    Oh man, that’s disappointing. I was excited to see your article about these films, and I watched them all, but this was probably my least favourite one.

    My favourites are the dutch film, Balbezit, the american animation, Papiroflexia, and the romanian film Lecita de Box (The Boxing lesson).

  2. hark
    May 24th, 2008 at 8:23 am

    sorry, I disagree. the ending made the tears jump right out of my eyes.

  3. anna_k
    May 24th, 2008 at 8:33 am

    Jaay-Zus wept!! How cheesy can you get? Probably not a lot more than this cheesy piece of cheesacious cheeseness.

    I mean, it’s all there: the whiny music, the suit, the sunglasses… the humble beggar, of course… a plot hole the size of Bogotá when Suit magically scribbles something on Humbly’s piece of cardboard in one cut without Beggy Beggar actually questioning what goes on… good thing he’s already blind, though: the cheesy colours would have ruined his eyesight forever anyway. Sadly he’s probably deaf now, too, what with all the cheesy music.

    I predict this one’s going to win big. Just the right amount of cheese, artificiality and downright ignorance of anything actually going on in the (so called) real world.

  4. yotam
    May 24th, 2008 at 8:39 am

    This is just a poor 1:1 reenactment of a famous old tale by some renowned advertising geezer I can’t remember his name. It is written in several advertising books, written in the 80s i think.

  5. Justin
    May 24th, 2008 at 9:38 am

    Cheezy or not I LIKED IT! :)

  6. SenorMysterioso
    May 24th, 2008 at 12:14 pm

    Its sweet. I didnt notice but does Suitguy even give Blindbeggar a single coin?

  7. Ty
    May 24th, 2008 at 6:18 pm

    ditto, hark. the tears were unexpected!

  8. Technologik
    May 24th, 2008 at 6:56 pm

    Suitguy gave him many, just not personally. Cheesy, yes…Also very good.

  9. mmgc
    May 24th, 2008 at 9:31 pm

    If a study in compassion — freely giving of talent and time that alters someone’s circumstances for the better, instead of taking the easy way out by tossing a coin — is “cheesy”, then I hope that my pantry is someday full of waxed rounds.

    I would rather see hundreds of shorts like this than some dark, angst-ridden, self-indulgent piece of “art” that might be a masterpiece of cinema or technical achievement, but as cold and barren as the middle of Antarctica.

    “hark” and “Ty” — if you like this, you’d enjoy Chaplin’s “City Lights” a great deal.

  10. Louisa
    May 24th, 2008 at 9:32 pm

    Pretty cheesy but cute. Did anyone else notice the handsomeness of the suit guy? Oh my. I think I’m in love.

  11. simon
    May 24th, 2008 at 10:24 pm

    I don’t like those over simplistic messages, where they try to make you feel like you can change the world with a witty rephrasing. Fuck that, it’s way more complicated than they want to make believe, It kinda reminds me of the rich ‘hippies’ I knew.


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