$300,000 Watch That Doesn't Tell The Time
Clever: Designing a luxury timepiece
Very Clever: Incorporating pieces of the sunken Titanic – what a gimmick!
Genius: It doesn’t even tell the time … and sells out within 48 hours of its launch at $300K a piece!
Swiss watchmaker Romain Jerome’s newest watch, "Day & Night," made from oxidized steel salvaged from the Titanic, doesn’t tell the time. Oh, it has two complex tourbillons (devices that counteract gravity and other perturbing fource that affects the accuracy of the watch) all right, but the watch can only tell whether it’s day or night:
The company’s chief executive, Yvan Arpa, cited statistical studies to explain how the watch better reflects the time-philosophy of today’s wealthy.
“When you ask people what is the ultimate luxury, 80 percent answer ‘time’. Then when you look at other studies, 67 percent don’t look at their watch to tell what time it is,” he told Reuters.
He added that anyone can buy a watch that tells time — only a truly discerning customer can buy one that doesn’t.
And here’s the best part: The watch sold out within 48 hours of its launch.
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