Awareness Test

By Adam Stanhope in Advertising, Sports, Video Clips on Apr 17, 2008 at 7:24 pm


Go ahead and take the Awareness Test. Trust me – it’s worth it – and trust me that it’s not of the genre to calm you down and then terrify you with a screaming monster head or something. Scouts honor. I promise. Nope. YouTube.


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  1. Nick
    Apr 17th, 2008 at 7:35 pm

    the original video shown at TED is way better than this, but unfortunately, it has been removed from online….

  2. bean
    Apr 17th, 2008 at 7:47 pm

    Even this video is old enough to start collecting a pension, but it’s worth seeing once.

  3. Parker
    Apr 17th, 2008 at 8:37 pm

    I want my own moonwalking bear to follow me as I walk down the street to maul all the cyclists that almost run me over because they think they can run red lights.

  4. Tim
    Apr 17th, 2008 at 9:23 pm

    The idea is completely stolen. The original was created (and copywrited) in 1999. I think I first saw it in 2000.

    Here’s a writeup that contains a link to the original.
    http://youthoughtwewouldntnotice.com/blog3/?p=906

  5. Christophe
    Apr 17th, 2008 at 9:53 pm

    The gorilla was much cuter ;)

  6. Brian
    Apr 17th, 2008 at 9:55 pm

    yep, the one with the gorrila is the one I remember

  7. avist
    Apr 18th, 2008 at 1:28 am

    I think I’ve seen the one with the gorilla, but that doesn’t stop me from getting the point they’re making!

    I actually had to rewind the actual film and see for myself that the bear was there the first time! I’m amazed everytime.

  8. Jitterbuggery
    Apr 18th, 2008 at 12:12 pm

    Actually, the original is a psychology of attention classic filmed in the 70′s (I think) involving a girl walking through with an umbrella. It is shown to almost every intro to psych class out there. I like the message on this video though, clever use of a well known phenomenon to get a point across.

  9. Anne
    Apr 18th, 2008 at 2:06 pm

    Saw the gorilla one at a lifeguard training to remind us to look out for drowning people. Oddly, drowning people is what I look out for.

  10. CheeseDuck
    Apr 18th, 2008 at 4:02 pm

    Woah. There was a moonwalking bear?

  11. Alannah
    Apr 19th, 2008 at 10:56 pm

    *Anne*

    Yes, but did you notice the drowning moonwalking bear?

  12. ted
    Apr 20th, 2008 at 6:46 am

    Not a real bear.


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