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Gym Ad on a Construction Site (Concept)

By Alex in Advertising, Pictures on Apr 5, 2008 at 4:37 pm


Michael Griffith of the Savannah College of Art & Design had this great idea of converting a construction site for a high rise into advertisement for a local gym!

Found at Ads of the World, who has a couple more pics.


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COMMENT
  1. CheeseDuck
    Apr 5th, 2008 at 4:52 pm

    For a second I thought he was pulling it with his balls.

  2. Aeris
    Apr 5th, 2008 at 4:58 pm

    We had a similar thing where a castle-like building was under reconstruction and a huge 3D-soccer ball was crashing into the building (the whole ad was designed to look exactly like the wall of that building. on the opposite side of this ad there was another ad of football players :)

  3. Tempscire
    Apr 5th, 2008 at 7:14 pm

    +1 for incorporating the landscape into the ad.
    -1 for disgustingly over-muscled guy in the ad. Gack.

  4. nach
    Apr 5th, 2008 at 7:30 pm

    What's the point of the Objective? It works fine without it. Imagine if all ads needed a description!

  5. Ola Amigo
    Apr 5th, 2008 at 8:58 pm

    Classic. The text is redundant as pointed out above.

    I recall one for Nike where Barry Sanders was on a mural 3 stories tall on a building in Detroit and the only text said, 'Barry Sander, (Actual Size)', or something like that. It was pretty funny.

  6. empty-minded
    Apr 5th, 2008 at 10:05 pm

    With that much steriods on board I'm not sure his testicles could pull anything.

  7. ted
    Apr 6th, 2008 at 2:02 am

    This is a proposal for an ad, not an actual ad. I suppose it works as long as the cranes are never actually used - would be an expensive proposition.

  8. subcorpus
    Apr 6th, 2008 at 3:41 am

    so waht are the dimensions like ... ???
    is it still there ... ???
    i think i saw a picture like this taken in japan ...
    not sure though ...

  9. Viola
    Apr 6th, 2008 at 8:13 am

    After the huge crane accident in NY, I'm kinda worried about this kind of ad. Those are some really big appendages to be putting on an unfinished building.

  10. Sofar
    Apr 6th, 2008 at 1:33 pm

    That's hot.

  11. Thomas
    Apr 8th, 2008 at 8:53 pm

    SCAD comes up with some wacky stuff.

  12. muthu
    Oct 16th, 2008 at 6:34 pm

    This is really something different.this is one of the proposal add.its very good amazing construction.that's very very hot........
    --------------
    Muthu

    Link Building

  13. muthu
    Oct 16th, 2008 at 6:40 pm

    it is just that some models are useful ...
    I guess there are some gyms that are meat markets, but really, almost all the gyms I've gone to, are pretty much "leave each other alone".
    --------------------
    Muthu

    Link Building

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