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Gym Ad on a Construction Site (Concept)

Michael Griffith of the Savannah College of Art & Design had this great idea of converting a construction site for a high rise into advertisement for a local gym!

Found at Ads of the World, who has a couple more pics.

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it is just that some models are useful ...
I guess there are some gyms that are meat markets, but really, almost all the gyms I've gone to, are pretty much "leave each other alone".

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This is really something different.this is one of the proposal add.its very good amazing construction.that's very very hot........

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After the huge crane accident in NY, I'm kinda worried about this kind of ad. Those are some really big appendages to be putting on an unfinished building.
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