Michael Griffith of the Savannah College of Art & Design had this great idea of converting a construction site for a high rise into advertisement for a local gym!
Found at Ads of the World, who has a couple more pics.
Aeris
We had a similar thing where a castle-like building was under reconstruction and a huge 3D-soccer ball was crashing into the building (the whole ad was designed to look exactly like the wall of that building. on the opposite side of this ad there was another ad of football players 
Tempscire
+1 for incorporating the landscape into the ad.
-1 for disgustingly over-muscled guy in the ad. Gack.
nach
What’s the point of the Objective? It works fine without it. Imagine if all ads needed a description!
Ola Amigo
Classic. The text is redundant as pointed out above.
I recall one for Nike where Barry Sanders was on a mural 3 stories tall on a building in Detroit and the only text said, ‘Barry Sander, (Actual Size)’, or something like that. It was pretty funny.
empty-minded
With that much steriods on board I’m not sure his testicles could pull anything.
ted
This is a proposal for an ad, not an actual ad. I suppose it works as long as the cranes are never actually used – would be an expensive proposition.
subcorpus
so waht are the dimensions like … ???
is it still there … ???
i think i saw a picture like this taken in japan …
not sure though …
Viola
After the huge crane accident in NY, I’m kinda worried about this kind of ad. Those are some really big appendages to be putting on an unfinished building.
muthu
This is really something different.this is one of the proposal add.its very good amazing construction.that’s very very hot……..
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Muthu
muthu
it is just that some models are useful …
I guess there are some gyms that are meat markets, but really, almost all the gyms I’ve gone to, are pretty much “leave each other alone”.
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Muthu
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CheeseDuck
Thomas
