Craftsman Skeleton Ad

I’m loving this ad of a skeleton made from helmets and Craftsman socket wrenches and spanners! It was made by Y&R Chicago advertising agency, directed by Ken Erke and photographed by Mark La Favor.

Ads of the World has two more: organ and muscles - via Street Anatomy

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Posted on

March 5, 2008 at 5:10 pm by Alex
Category: Advertising, Pictures

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5 comments to "Craftsman Skeleton Ad"

j.verhine
March 7th, 2008 at 3:58 pm
What kind of tool is the skull? Seems like a little bit of a stretch to me! Awesome concept, though.
Thomas Allen
March 7th, 2008 at 4:11 pm
The skull is a hard hat and Oakley-style wraparound safety glasses.
Rian
March 7th, 2008 at 4:46 pm
I’m wondering more what the lower part of the spine is… Are those grasps?
Brian Mihulka
March 7th, 2008 at 5:24 pm
The pelvis is a router.
Dan
March 7th, 2008 at 5:25 pm
What?! No jackhammer drill?! I guess this must be a female skeleton. Gut-wrencher well-equipped to bust our nuts!

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