Tongue Piercing, Sponsored by Coke Zero



Old and Busted: paying for piercing as an outlet of expression of individuality, art, and protest against the man!

The New Hotness: getting free piercing in exchange of turning one’s tongue into a billboard for big corporations. ¡Viva La Multinacional Corporación!

Coke Zero’s throwing weight behind tongue-piercing parlors in Brazil. Seriously.

Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke’s calling the concept advertasting.

Link | Gallery (Photo: Lingua Patrocinada [Picasa]) - Thanks MrManson!


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Posted on February 29, 2008 at 6:41 pm by Alex
Category: Advertising, Tattoo, Etc.



5 Comments to "Tongue Piercing, Sponsored by Coke Zero"

  • oakling
    March 1st, 2008 at 12:32 am

    SHOOT ME. SHOOT ME NOW.
    Also, doess’t your tongue swell up when you get it pierced? How are they timing these pictures??

  • ted
    March 1st, 2008 at 8:22 am

    How do they expect people to actually read what’s on your tongue? They’d have to be pretty large ads to be seen from any distance.

  • Tempscire
    March 1st, 2008 at 3:49 pm

    There’s just something about this that strikes me as fake (poorly-conceived at best)… But the tongue and eye video in the link was spiffy.

  • MoonCake
    March 2nd, 2008 at 9:35 am

    yea your tongue swells, but you don’t notice anything until the next day when your mouth is full of tongue. i just hope that after the participants got pierced, coke gave them a hefty supply of drink, as that will be the only thing they will be able to eat for the next three weeks.

  • Holli
    March 4th, 2008 at 2:04 am

    Yay…I got my tongue dun 2 days ago (march 2nd)my friends uncle (hu is a body piercer) dun ours and also dun her sisters belly button…. I went first outa all 3 of us n im stil in shock coz it dnt hurt at all! i did buy my own numbing stuff called seda lotion and that helped a bit. It’s stil swallown heaps and I got a lisp hahaha but im stil proud that I had the guts 2 get it dun i thought my mutha wuld neva let me get it dun coz im onli 16 hehe

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