Tongue Piercing, Sponsored by Coke Zero

Posted by Alex in Advertising, Tattoo, Etc. on February 29, 2008 at 6:41 pm


Old and Busted: paying for piercing as an outlet of expression of individuality, art, and protest against the man!

The New Hotness: getting free piercing in exchange of turning one’s tongue into a billboard for big corporations. ¡Viva La Multinacional Corporación!

Coke Zero’s throwing weight behind tongue-piercing parlors in Brazil. Seriously.

Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke’s calling the concept advertasting.

Link | Gallery (Photo: Lingua Patrocinada [Picasa]) – Thanks MrManson!


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COMMENT

7 comments to "Tongue Piercing, Sponsored by Coke Zero"

  1. oakling
    March 1st, 2008 at 12:32 am

    SHOOT ME. SHOOT ME NOW.
    Also, doess't your tongue swell up when you get it pierced? How are they timing these pictures??

  2. ted
    March 1st, 2008 at 8:22 am

    How do they expect people to actually read what's on your tongue? They'd have to be pretty large ads to be seen from any distance.

  3. Tempscire
    March 1st, 2008 at 3:49 pm

    There's just something about this that strikes me as fake (poorly-conceived at best)... But the tongue and eye video in the link was spiffy.

  4. MoonCake
    March 2nd, 2008 at 9:35 am

    yea your tongue swells, but you don't notice anything until the next day when your mouth is full of tongue. i just hope that after the participants got pierced, coke gave them a hefty supply of drink, as that will be the only thing they will be able to eat for the next three weeks.

  5. Holli
    March 4th, 2008 at 2:04 am

    Yay...I got my tongue dun 2 days ago (march 2nd)my friends uncle (hu is a body piercer) dun ours and also dun her sisters belly button.... I went first outa all 3 of us n im stil in shock coz it dnt hurt at all! i did buy my own numbing stuff called seda lotion and that helped a bit. It's stil swallown heaps and I got a lisp hahaha but im stil proud that I had the guts 2 get it dun i thought my mutha wuld neva let me get it dun coz im onli 16 hehe

  6. antisocialistantifascist
    September 2nd, 2008 at 1:01 pm

    The Coca-Cola company ought to be ashamed encouraging such vileness. It is disgusting.

  7. The dude
    October 8th, 2008 at 8:01 am

    Holli, you are an illiterate fat bitch. Learn to speak and spell appropraitely you sound like ghetto trash.


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