By now, you've probably ran across the cryptic "Barack Obama is your New Bicycle" website (and the corollary Hillary Clinton one). Y'know, it's where Barack does only good things and Hillary does the opposite (both purely invented, of course).
Well, it turned out that the whole thing was done by Mathew Honan, a contributing editor to Wired magazine. Chicago Tribune columnist Eric Zorn has the scoop:
I came up with the idea for the site last week, on [Wednesday, Feb.]13, while riding the bus up Market Street on my way home for the day. My wife is an avid cyclist, and loves to talk about bikes and cycling. Recently, she's gotten really active in the Obama campaign, and I had been kidding her that "Barack Obama is your new bicycle." There seem to be a lot of people who feel that way.
I told one of my friends about it, and it made him laugh too. And then the idea just sort of fell into place. I got home, registered the domain, and had everything up just as it is now four hours or so after I thought of the idea. Needless to say, I'm pretty surprised at how it took off.