Archive for February 7th, 2008
Charity Box for Especially Difficult Children

Photo: Mullenkedheim [Flickr]
I’m sure my parents put this charity box up!
| Neatorama Shop » I Love Science T-Shirts | |
| I Love Teuthology | See more I
Love Science T-Shirts » |
Photographer and Goliath Grouper

Photo: Michael Patrick O’Neill
Michael Patrick O’Neill took this fantastic photo of a photographer/diver and a Goliath grouper (Epinephelus itajara) – it won the People in Nature Award at the Nature’s Best 2007 Photography Competition.
Best Campaign Trail Moments

Rick Klein, author of ABC New’s political unit The Note, takes a quick look at the Top 5 Best Campaign Trail Moments so far. His picks are:
- Giuliani taking a call from his wife during a campaign speech to the NRA
- The dynamic campaign trail duo. the Huckster and the Chuckster
- The Great Comeback: when Obama was asked a tough question, Hillary Clinton chimed in and Obama didn’t miss a beat … pwnd!
- John McCain sings the Beach Bay Song "Bomb Iran"
- Hillary Clinton’s showing that she’s human afterall (either that or she’s programmed to tear up)
Link [ABC World News Webcast, video clip shot before Super Tuesday, but I didn't get a chance to post it till now.] – Thanks Natalie!
Columbus Did Not Louse Up America

Literally. The New York Times absolves him:
When two pre-Columbian individuals died 1,000 years ago, arid This was all scientists needed, they reported Wednesday, to extract well-preserved louse DNA and establish that the parasites had The findings thus absolve Columbus of responsibility for at least one unintended tragic consequence to the well-being of the people he discovered and called Indians. The Europeans may have introduced diseases, most notably smallpox and measles, but not the most common of lice, as had been suspected.
conditions in the region of what is now Peru naturally mummified their
bodies, down to the head lice in their long, braided hair.
accompanied their human hosts in the original peopling of the Americas, probably as early as 15,000 years ago. The DNA matched that of the most common type of louse known to exist worldwide, now and before European colonization of the New World.
Seven Habits of Highly Effective Spaceship Captains
io9 has taken the standard self-improvement list and turned it on its ear, listing the success secrets of leaders from science fiction. My favorite:
5. Just because you have a crappy ship doesn’t mean you’re a loser. Everyone knows that Han Solo, captain of the Millennium Falcon from Star Wars, is piloting a souped-up bucket. And yet his seemingly-crappy ship is probably the very best thing for helping out a group of covert resistance fighters like Obi Wan and Luke. Plus, he knows his ship so well that he can totally slam those Stormtroopers in their McFighters. Lesson learned? Every crappy PC is a lean, mean Linux box waiting to be born. Oh, and in case that didn’t make sense: It’s not the tools; it’s what you do with them.
Link -via Geek Like Me
| Neatorama Shop » Ashleigh Brilliant T-Shirts | |
| I May Not Be Totally Perfect ... | See more Ashleigh
Brilliant T-Shirts » |
Aston Martin Couch

This couch is an exact replica of an Aston Martin DB6 rear end. It’s painted in a classic Aston Martin color, Silver Birch. The red leather is finished off with a Y-stitch on each cushion. Polished to perfection, this couch would look good in a garage full of Astons.
James Bond would be proud to lounge on it. Headrests are not included in the base price of over $7,300. Link -via Unique Daily
Man Beaten for Breach of Urinal Etiquette

47-year-old Edward Trevor Aldridge pled guilty to assault charges in Christchurch, New Zealand after an altercation in a mens restroom.
…[the victim] used a urinal next to Aldridge who accused him of looking at him and punched him twice in the face.
Defence counsel Liz Bulger told the court: “This incident arose from a breach of what I understand to be urinal etiquette.”
The judge sentenced Aldridge to 300 hours incarceration and 50 hours of community service. Link -via Arbroath
Ford Focus Musical Instruments
(YouTube link)
A new ad for the Ford Focus used music produced from instruments made out of car parts! Audioporn Central has the story behind the ad.
Composer Craig Richey, sound designer Bill Milbrodt, and friends used a five-door Focus fresh from the factory floor, took it apart, then used the car’s many parts to create 31 musical instruments. We’re not talking flutes and trombones here, folks. The musical maestros used Focus parts to create such original works as a Rear Suspension Spike Fiddle and Door Harp.
Link -via Geek Like Me
What Is It? Game 53

This week’s collaboration with What Is It? Blog brings us this strange transparent object: can you guess what it is for?
Place your guess in the comment section – one guess per comment, and please, post no URL (let others play now). You can enter as many guesses as you’d like. Prize this week: Free Neatorama T-Shirt (old design).
For more clues, check out What Is It? Blog. Good luck!
Update 2/11/08 – the answer is:
A Travelure, or as it’s called on the the patent page: a “buoyant traveling device”. From the patent:
…the device makes a steep dive in the water in the direction toward the fisherman when the fishing line is pulled or tugged, the device gliding upwardly and in the opposite direction away from the fisherman when the line is released, retreating to a greater distance beyond its initial position than the distance it was moved to cause it to dive.
It’s patent number 3,401,483 , the diagram on the patent page shows it diving down one foot when the line is pulled and rising back to the surface three feet further from the fisherman, this would be useful for working the bait into difficult locations such as under a tree.
Congratulations to: B-Man #24 who got it right!
The Evolution of Tech Companies' Logos
You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?
Let’s take a look at the origin of tech companies’ logos and how they evolved over time:
Adobe Systems

Source: Adobe Press
In 1982, forty-something programmers John Warnock and Charles Geschke quit their work at Xerox to start a software company. They named it Adobe, after a creek that ran behind Warnock’s home. Their first focus was to create PostScript, a programming language used in desktop publishing.
When Adobe was young, Warnock and Geschke did everything they could to save money. They asked family and friends to help out: Geschke’s 80-year-old father stained lumber for shelving, and Warnock’s wife Marva designed Adobe’s first logo.
Apple Inc.

In 1976, Steve Wozniak and Steve Jobs ("the two Steves") designed and built a homemade computer, the Apple I. Because Wozniak was working for Hewlett Packard at the time, they offered it to HP first, but they were turned down. The two Steves had to sell some of their prized posessions (Wozniak sold his beloved programmable HP calculator and Jobs sold his old Volkswagen bus) to finance the making of the Apple I motherboards.
Later that year, Wozniak created the next generation machine: Apple ][ prototype. They offered it to Commodore, and got turned down again. But things soon started to look up for Apple, and the company began to gain customers with its computers.
The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne’s stock would be worth billions!)
Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.
Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple’s slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato." (Source)
In 1998, supposedly at the insistence of Jobs, who had just returned to the company, Apple replaced the rainbow logo ("the most expensive bloody logo ever designed" said Apple President Mike Scott) with a modern-looking, monochrome logo.
Canon

Source: Canon Origin and Evolution of the Logo
In 1930, Goro Yoshida and his brother-in-law Saburo Uchida created Precision Optical Instruments Laboratory in Japan. Four years later, they created their first camera, called the Kwanon. It was named after the Kwanon, Buddhist Bodhisattva of Mercy. The logo included an image of Kwanon with 1,000 arms and flames.
Coolness of logo notwithstanding, the company registered the differently spelled word "Canon" as a trademark because it sounded similar to Kwanon while implying precision, a characteristic the company would like to be known and associated with.

In 1996, Stanford University computer science graduate students Larry Page and Sergey Brin built a search engine that would later become Google. That search engine was called BackRub, named for its ability to analyze "back links" to determine relevance of a particular website. Later, the two renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros).

Google.com in 1998
Two years later, Larry and Sergey went to Internet portals (who dominated the web back then) but couldn’t get anyone interested in their technology. In 1998, they started Google, Inc. in a friend’s garage, and the rest is history.
Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today.

The very first Google Doodle: Burning Man Festival 1998
To mark holidays, birthdays of famous people and major events, Google uses specially drawn logos known as the Google Doodles. The very first Google Doodle was a reference to the Burning Man Festival in 1999. Larry and Sergey put a little stick figure on the home page to let people know why no one was in the office in case the website crashed! Now, Google Doodles are regularly drawn by Dennis Hwang.
IBM

Source: IBM Archives
In 1911, the International Time Recording Company (ITR, est. 1888) and the Computing Scale Company (CSC, est. 1891) merged to form the Computing-Tabulating-Recording Company (CTR, see where IBM gets its penchant for three letter acronym?). In 1924, the company adopted the name International Business Machines Corporation and a new modern-looking logo. It made employee time-keeping systems, weighing scales, meat slicers, and punched-card tabulators.
In the late 1940s, IBM began a difficult transition of punched-card tabulating to computers, led by its CEO Thomas J. Watson. To signify this radical change, in 1947, IBM changed its logo for the first time in over two decades: a simple typeface logo.
In 1956, with the leadership of the company being passed down to Watson’s son, Paul Rand changed IBM’s logo to have "a more solid, grounded and balanced appearance" and at the same time he made the change subtle enough to communicate that there’s continuity in the passing of the baton of leadership from father to son.
IBM logo’s last big change – which wasn’t all that big – was in 1972, when Paul Rand replaced the solid letters with horizontal stripes to suggest "speed and dynamism."
LG Electronics

LG began its life as two companies: Lucky (or Lak Hui) Chemical Industrial (est. 1947), which made cosmetics and GoldStar (est. 1958), a radio manufacturing plant. Lucky Chemical became famous in Korea for creating the Lucky Cream, with a container bearing the image of the Hollywood starlet Deanna Durbin. GoldStar evolved from manufacturing only radios to making all sorts of electronics and household appliances.
In 1995, Lucky Goldstar changed its name to LG Electronics (yes, a backronym apparently not). Actually, LG is a chaebol (a South Korean conglomerate), so there’s a whole range of LG companies that also changed their names, such as LG Chemicals, LT Telecom, and even a baseball team called the LG Twins. These companies all adopted the "Life is Good" tagline you often see alongside its logo.
Interestingly, LG denies that their name now stands for Lucky Goldstar… or any other words. They’re just "LG."
Microsoft

Microsoft’s "groovy logo" source: Coding Horror
In 1975, Paul Allen (who then was working at Honeywell) and his friend Bill Gates (then a sophomore at Harvard University) saw a new Altair 8800 of Micro Instrumentation and Telemetry Systems or MITS. It was the first mini personal computer available commercially.
Allen and Gates decided to port the computer language BASIC for the computer (they did this in 24 hours!), making it the first computer language written for a personal computer. They approached MITS and ended up licensing BASIC to the company. Shortly afterwards, Allen and Gates named their partnership "Micro-soft" (within the year, they dropped the hyphen). In 1977, Microsoft became an official company with Allen and Gates first sharing the title general partners.
On to the logo history:
In 1982, Microsoft announced a new logo, complete with the distinctive "O" that employees dubbed the "Blibbet." When the logo was changed in 1987, Microsoft employee Larry Osterman launched a "Save the Blibbet" campaign but to no avail. Supposedly, way back when, Microsoft cafeteria served "Blibbet Burger," a double cheeseburger with bacon.
In 1987, Scott Baker designed the current, so-called "Pac-Man Logo" for Microsoft. The new logo has a slash on the ‘O’ that made it look like Pac-Man, hence the name. In 1994 Microsoft introduced a new tagline Where do you want to go today?, as part of a $100 million advertising campaign. Needless to say, it was widely mocked.
In 1996, perhaps tired of being the butt of jokes like "what kind of error messages would you like today?", Microsoft dropped the slogan. Later, it tried on new taglines like "Making It Easier", "Start Something", "People Ready" and "Open Up Your Digital Life" before settling on the current "Your potential. Our passion."
Oh, one more thing: what was Microsoft’s original slogan? It was "Microsoft: What’s a microprocessor without it?"
… Microsoft’s very first advertising campaign "Microsoft: What’s a microprocessor without it?," which touted how Microsoft’s line of programming languages could be used to create software that would take advantage of the early microprocessors. The first advertisement in the campaign appeared in a 1976 issue of a microchip journal called Digital Design and featured a four panel black-and-white cartoon titled "The Legend of Micro-Kid." The cartoon depicted a small microchip character as a boxer who possessed speed and power but quickly tired out because he had no real training. The other character, a trainer complete with a derby on his head and big stogie hanging out of his mouth, related the story of how the Micro-Kid had a great future but needed a manager, such as himself, in order to succeed. (source: PC Today)
Motorola

Motorola, then Galvin Manufacturing Corporation, was started in 1928 by Paul Galvin. In the 1930s, Galvin started manufacturing car radios, so he created the name ‘Motorola’ which was simply the combination of the word ‘motor’ and the then-popular suffix ‘ola.’ The company switched its name in 1947 to Motorola Inc. In the 1980s, the company started making cellular phones commercially.
The stylized "M" insignia (the company called it "emsignia") was designed in 1955. A company leader said that "the two aspiring triangle peaks arching into an abstracted ‘M’ typified the progressive leadership-minded outlook of the company." (I’m serious, look up the logo-speak here: Motorola History)
Mozilla Firefox

In 2002, Dave Hyatt and Blake Ross created an open-source web browser that ultimately became Mozilla Firefox. At first, it was titled Phoenix, but this name ran into trademark issues and was changed to Firebird. Again, the replacement name ran into problem because of an existing software. Third time’s the charm: the web browser was re-named Mozilla Firefox.
In 2003, professional interface designer Steven Garrity, wrote that the browser (and other software released by Mozilla) suffered from poor branding. Soon afterwards, Mozilla invited him to develop a new visual identity for Firefox, including the famous logo.
Update 2/7/08: I goofed on this one, guys: it was John Hicks of Hicksdesign that actually made the Firefox logo, designed from a concept from Daniel Burka and sketched by Stephen Desroches – Thanks Jacob Morse and Aaron Bassett!
Nokia

Source: about-nokia.com
In 1865, Knut Fredrik Idestam established a wood-pulp mill in Tampere, south-western Finland. It took on the name Nokia after moving the mill to the banks of the Nokianvirta river in the town of Nokia. The word "Nokia" in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.
The modern company we know as the Nokia Corporation was actually a merger between Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967.
Before focusing on telecommunications and cell phones, Nokia produced paper products, bicycle and car tires, shoes, television, electricity generators, and so on.
Nortel

Source: Nortel History
In 1895, Bell Telephone Company of Canada spun off its business that made fire alarm, call boxes, and other non-telephone hardware into a new company called the Northern Electric and Manufacturing Company Ltd. It began by manufacturing wind-up gramophones.
In 1976, Northern Electric changed its name to Northern Telecom Ltd. to better reflect its new focus on digital technology. Nineteen years later in 1995, it became Nortel Networks "reflecting its corporate evolution from telephoney manufacturing company to designer, builder, and integrator of diverse multiservice networks."
Palm

Palm Computing Inc. was founded in 1992 by Jeff Hawkins, who also invented the Palm Pilot PDA. The company has gone through some rough patches in its history: its first PDA called Zoomer was a commercial flop. Next, it was bought out by U.S. Robotics who was promptly sued by Xerox for patent infringement over its Graffiti handwriting recognition technology.
Then it gets convoluted: U.S. Robotics was bought by 3Com, and Hawkins, disgusted with office politics, left to create his own company Handspring. Ironically, not long after he left, 3Com spun off Palm Inc as a separate company. Palm Inc split into two, PalmSource (the OS side) and palmOne (the hardware part). palmOne then merged with Handspring and then bought PalmSource to coalesce back into … Palm, Inc.!
Got that? No? Never mind. All along this journey, they not only change names, but logos as well. Well, at least the graphics designers got some money.
Xerox

Source: Xerox Historical Logos
Xerox Corporation can trace its lineage back almost 100 years ago to the Haloid Company, which was founded in 1906 to manufacture photographic paper and equipment.
In 1938, Chester Carlson invented a photocopying technique called electrophotography, which he later renamed xerography (Carlson was famous for his persistence: he experimented for 15 years and through debilitating back pain while going to law school and working his regular job). Like many inventions ahead of its time, it wasn’t well received at all. Carlson spent years trying to convince General Electric, IBM, RCA, and other companies to invest in his invention but no one was interested.
Until, that is, he went to the Haloid company, who helped him develop the world’s first photocopier, the Haloid Xerox 914. The copier were so successful that in 1961, Xerox dropped the Haloid from its name.
In 2004, fresh from a settlement with the Securities and Exchange Commission for cooking the books, Xerox tried to re-invent itself (complete with a new logo). Four years later in 2008, it tried to get away from the image that it’s only a copier company and adopted a new logo. The good news is people don’t think of copier when they see the new logo. The bad news is, they think of a beach ball.
Update 2/7/08: And yes, I missed the “Digital X” logo of Xerox. Check out Brand New blog for the entire scoop.
Previously on Neatorama:
- Wonderful World of Early Computing
- Wonderful World of Early Photography
- Lots more neat articles in the "Neatorama Only" Archive
Update 2/7/08: Hello diggers, redditors and del.icio.us readers! For more fun stuff, check out the rest of Neatorama or subscribe via RSS. Thanks for visiting!
Update 2/8/08: Here’s the Russian translation by Vadime Kuzmitsky. Update 2/14/08: Another one by Alexander Shiryshev
| Neatorama Shop » Ashleigh Brilliant T-Shirts | |
| I May Not Be Totally Perfect ... | See more Ashleigh
Brilliant T-Shirts » |
Dragonfly Covered with Dew, Photo by Martin Amm

Photographer Martin Amm took this amazing macro photography of a red-veined darter dragonfly covered in dew. Link – via reddit
Trivia: Road Runner's REAL Name
The Road Runner in Warner Bros.’ Looney Tunes cartoons is actually named Beep Beep.
Peruvian Anti-Riot Police
Don’t mess with the Peruvian batmans, er … anti-riot police. Here they were marching in a military parade to celebrate Peru’s Independence Day in Lima last year.
Link (Photo: Pilar Olivares/Reuters) – via Gizmodo
On Halloween, I betcha the guys dress up in this.
Wiener Poopie and the Missing Jesus Statue
One day, Jean Mansel of Oakfield Township, Kent County, Michigan, woke up to discover that her statue of Jesus was missing from her yard. Later, a mysterious telephone call directed her to check her mailbox, where ransom note was deposited …
If you’re deciding whether to view this video clip, let me just say that "wiener poopie" plays a prominent role: Hit play or go to Link [YouTube] – via Dooce
The Largest Diamond in the Galaxy: 10 Billion Trillion Trillion Carats
Astronomer Travis Metcalfe and colleagues discovered the largest diamond ever floating happily in space:
Astronomers discovered the largest diamond of all times in space. The weight of the precious stone reportedly makes up ten billion trillion trillion carats or five million trillion trillion pounds).
The space diamond is virtually an enormous chunk of crystallized carbon, 4,000 kilometers in diameter. The stone is located at a distance
of 50 light years from Earth, in the Constellation Centaurus.Scientists believe that the diamond is the heart of an extinct star that used to shine like the Sun. Astronomers have already dubbed the space diamond as Lucy in a tribute to the Beatles song ‘Lucy In The Sky With Diamonds.’
Link – via Cellar IotD
Pierre Matter's Biomechanical Sculptures

Pegasus

Le Belier

Little Buddha
French sculpture Pierre Matter creates fantastic bronze sculptures with a distinct biomech/industrial style: Link [Flash, in French] | Lots more examples of his work at Opera Gallery
Perpetual Motion Machine Stumps MIT Professor
Inventor Thane Heins was a college dropout who worked on his invention so obsessively that his wife kicked him out and he lost custody of his children. If that’s not bad enough, he had difficulty getting scientists to take his idea seriously. His invention is a perpetual motion machine, which is viewed by the scientific community as squarely belonging in the realm of the batty.
Until, that is, he managed to convince Massachusetts Institute of Technology professor Markus Zahn (previously on Neatorama: Zahn’s work with ferrofluid), an expert in electromagnetic and electronic systems, to take a quick look:
Heins has modified his test so the effects observed are difficult to deny. He holds a permanent magnet a few centimetres away from the driveshaft of an electric motor, and the magnetic field it creates causes the motor to accelerate. It went well.
Contacted by phone a few hours after the test, Zahn is genuinely stumped – and surprised. He said the magnet shouldn’t cause acceleration. "It’s an unusual phenomena I wouldn’t have predicted in advance. But I saw it. It’s real. Now I’m just trying to figure it out."
There’s no talk of perpetual motion. No whisper of broken scientific laws or free energy. Zahn would never go there – at least not yet. But he does see the potential for making electric motors more efficient, and this itself is no small feat.
"To my mind this is unexpected and new, and it’s worth exploring all the possible advantages once you’re convinced it’s a real effect," he added. "There are an infinite number of induction machines in people’s homes and everywhere around the world. If you could make them more efficient, cumulatively, it could make a big difference."
Link | Video clips of Thane’s invention, the Perepiteia Generator, in action – via Boing Boing and reddit
//Now, before you all scream "hoax!" and pillory the MIT professor for falling for the trick (and me for posting it), please consider that many of today’s scientific dogmas were once crazy ideas that were initially dismissed out of hand by the majority of scientists at the time.
For example: Einstein’s work on the quantization of light, theory of special relativity, and equivalence of matter and energy; Heisenberg’s Uncertainty Principle, and (this one I’m more familiar with) Stanley Prusiner’s work on prions.
Quote: Bob Hope on Middle Age
"Middle age is when your age starts to show around your middle."
– Bob Hope, comedian and entertainer (1903 – 2003)
Man Dropped Baby Out of the Window of a Burning Apartment
If you and your family were trapped in a burning apartment building several stories above street-level, would you drop your baby over the window to save him? Which would you risk: the baby falling to his death or watching him suffocate in the heavy smoke?
That’s the dilemma that Kamil Kaplan faced when he dropped his 9-month-old nephew four stories into the waiting arms of a policeman:
Kamil Kaplan faced a horrifying decision as flames engulfed his apartment building: Does he drop his 9-month-old nephew four stories to a policeman or hope the baby boy survives the suffocating smoke?
Kaplan chose to drop the boy, Onur Celar — a dramatic life-saving moment captured in photographs seen around the world. "It was terrible. I just had to make a decision," he told CNN. The smoke and flames were becoming unbearable. It was now or never.
"I took the child from my sister, the mother," he said. "She and the father were screaming: ‘Don’t do it! Don’t do it!’ But I didn’t listen." He added, "I looked into the eyes of the policeman below, and I knew I could trust him."
Though the baby survived, the story didn’t have a completely happy ending: the older brother was killed in the fire and the father was badly injured and remains hospitalized.










