It seems like every year we see alarm clocks with new methods to wake you up, like requiring you to "defuse" a bomb, solve a puzzle, go hide and seek, just using plain ol' loudness.
Well, this one takes the old saying "you snooze you lose" and turn it into economic reality (hit 'em where it hurts, the pocketbook!):
Erhm, it's an April Fool's joke, folks. But the concept is sound: here's an article about pre-commitment by Nobel laureate and economist Thomas C. Schelling at the New York Times.The SnuzNLuz uses the very complex psychological phenomemon known as 'HATRED'. Basically it's human nature to wish harm upon your enemies. Similarly, it's human nature not to give your enemies gobs of cash so that they can grow big and dominate the world with their totally wrong, stupid and invalid point of view. ThinkGeek realized that. That's why everytime you hit the snooze button, the SnuzNLuz will donate a specified amount of your real money to a non-profit you hate. The problem of sleeping in is solved.
And no, I wasn't really going to buy one, I just remember checking the site last year on April first.