Well, this one takes the old saying "you snooze you lose" and turn it into economic reality (hit 'em where it hurts, the pocketbook!):
article about pre-commitment by Nobel laureate and economist Thomas C. Schelling at the New York Times.
The SnuzNLuz uses the very complex psychological phenomemon known as 'HATRED'. Basically it's human nature to wish harm upon your enemies. Similarly, it's human nature not to give your enemies gobs of cash so that they can grow big and dominate the world with their totally wrong, stupid and invalid point of view. ThinkGeek realized that. That's why everytime you hit the snooze button, the SnuzNLuz will donate a specified amount of your real money to a non-profit you hate. The problem of sleeping in is solved.