Suicide Food.

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Suicide Food is an alarming term referring to advertising in which an animal acts as though they wish to be eaten. It's also the name of a blog devoted to such depictions. Ads are rated by "psych evaluations."
1 noose = Mildly troubling
2 nooses = Appalling
3 nooses = Perverse
4 nooses = Deeply disturbed and disturbing
5 nooses = Ye gods! I must go wash out my eyeballs!

Link -via J-Walk Blog

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Gee, that sounds like a scene from "The Restaurant at the End of the Universe" by Douglas Adams
http://www.sci.fi/~huuhilo/dna2.html
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The waiter approached.
'Would you like to see the menu?' he said,
'or would you like meet the Dish of the Day?'

'Huh?' said Ford.
'Huh?' said Arthur.
'Huh?' said Trillian.
'That's cool,' said Zaphod, 'we'll meet the meat.'

- snip -

A large dairy animal approached Zaphod Beeblebrox's table, a large fat meaty quadruped of the bovine type with large watery eyes, small horns and what might almost have been an ingratiating smile on its lips.

'Good evening', it lowed and sat back heavily on its haunches, 'I am the main Dish of the Day. May I interest you in the parts of my body?'

It harrumphed and gurgled a bit, wriggled its hind quarters in to a more comfortable position and gazed peacefully at them.

Its gaze was met by looks of startled bewilderment from
Arthur and Trillian, a resigned shrug from Ford Prefect and naked hunger from Zaphod Beeblebrox.

'Something off the shoulder perhaps?' suggested the animal, 'Braised in a white wine sauce?'

'Er, *your* shoulder?' said Arthur in a horrified whisper.

'But naturally my shoulder, sir,' mooed the animal contentedly, 'nobody else's is mine to offer.'

Zaphod leapt to his feet and started prodding and feeling the animal's shoulder appreciatively.

'Or the rump is very good,' murmured the animal. 'I've been exercising it and eating plenty of grain, so there's a lot of good meat there.'

It gave a mellow grunt, gurgled again and started to chew the cud. It swallowed the cud again.

'Or a casselore of me perhaps?' it added.

'You mean this animal actually wants us to eat it?' whispered Trillian to Ford.

'Me?' said Ford, with a glazed look in his eyes, 'I don't mean anything.'

'That's absolutely horrible,' exclaimed Arthur, 'the most revolting thing I've ever heard.'

'What's the problem Earthman?' said Zaphod, now transfering his attention to the animal's enormous rump.

'I just don't want to eat an animal that's standing there inviting me to,' said Arthur, 'It's heartless.'

'Better than eating an animal that doesn't want to be
eaten,' said Zaphod.

'That's not the point,' Arthur protested. Then he thought about it for a moment. 'Alright,' he said, 'maybe it is the point. I don't care, I'm not going to think about it now. I'll just ... er ... I think I'll just have a green salad,' he muttered.

'May I urge you to consider my liver?' asked the animal, 'it must be very rich and tender by now, I've been force-feeding myself for months.'

'A green salad,' said Arthur emphatically.

'A green salad?' said the animal, rolling his eyes disapprovingly at Arthur.

'Are you going to tell me,' said Arthur, 'that I shouldn't have green salad?'

'Well,' said the animal, 'I know many vegetables that are very clear on that point. Which is why it was eventually decided to cut through the whoile tangled problem and breed an animal that actually wanted to be eaten and was capable of saying so clearly and distinctly. And here I am.'

It managed a very slight bow.

'Glass of water please,' said Arthur.

'Look,' said Zaphod, 'we want to eat, we don't want to make a meal of the issues. Four rare steaks please, and hurry. We haven't eaten in five hundred and seventy-six thousand million years.'

The animal staggered to its feet. It gave a mellow gurgle.
'A very wise choice, sir, if I may say so. Very good,' it said, 'I'll just nip off and shoot myself.'

He turned and gave a friendly wink to Arthur.
'Don't worry, sir,' he said, 'I'll be very humane.'

It waddled unhurriedly off to the kitchen.
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Here's two more. Both creepy. Both French. Draw your own conclusions.

http://pzrservices.typepad.com/vintageadvertising/2007/03/creepy_vintage_.html

http://pzrservices.typepad.com/vintageadvertising/2007/02/very_scary_vint.html
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Just published something along those lines a couple of weeks ago- a mascot for a steakhouse chain in the 70s that was a suicidal slab of steak:
http://thecitydesk.net/2007/04/04/what-a-character-monsieur-lesteak/
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