To advertise the Teenage Mutant Ninja Turtle movie (simply TMNT for its fans) in Brazil, Ginga Interactive projected this video onto a 25 floor office building in São Paulo.
Neatorama reader Naomi wrote:
It was great to see people's reactions - some left their buses on their way home to watch it. They also gave away about 500 free tickets for this movie here in Brazil.
Pizzas were also sent out that were "bitten" by something, sending the consumer to visit a teaser blog.
In the brazilian website of the movie, people can also send their home-made video, which can end up being chosen to appear on the dvd here, as well as winning an xbox.
This is the only post i found in English. There's another one here: Link