Worlds First Artificial Fin.

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When Disease caused this dolphin in Japan to lose her tail fin, Bridgestone tire company invented and donated an $83,000 new one made of rubber.
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No, really, let to dolphin die and give dozens of wheelchairs to needy people. Which option would you choose? If you've earmarked $80,000 towards "some charitable goal" wouldn't it make more sense to help your buyer base? At the very least. On a more humanitarian basis it's better to help a dozen humans than a single dolphin.
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@5: Easy, research.. that thing has to stay on no matter what, has to be stiff enough, rigid enough, etc. etc. Don't just base the cost on the material, if you factor in the hourly rates of researchers, manufacturing (remember, cost has to be carried by 1 product instead of tens of thousands), etc. etc., it's easy to get to such amounts of money.
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How on Earth is that worth $83,000? I don't mean to say that it's an inappropriate way of spending that amount of money (well, maybe I am) but I really mean: HOW is it worth $83,000?! It's a couple of pounds of rubber!
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