Blinged Out Can of Pepsi.

Pepsi is giving away a $100,000 jewel-studded Pepsi can to a lucky Super Bowl XLI fan:

"The can is all blinged out," Pepsi-Cola (PEP) North America Chief Marketing Officer Cie Nicholson says of the sterling-silver can crusted with 300 diamonds, 100 sapphires and 100 rubies. The design was inspired by past Super Bowl rings, as well as by the Vince Lombardi Trophy for the winning Super Bowl team.

Link - via happy ant's blog

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I can see it now, some guy is going to see the can laying around and throw it in the recycling bin. Pepsi will have one happy garbageman somewhere.
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