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New Bravia Ads: Paintsplosion!
By Alex in Advertising on Oct 18, 2006 at 9:37 am
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As an encore for bouncing 250,000 superballs down the street of San Francisco to promote its new Bravia TV, Sony blew up over 70,000 liters (18,500 gallons) of paint from a building in Glasgow, Scotland. The ad took 10 days and 250 people to set up and film. The clean up took 5 days and 60 people to scrape the paint. Link – via one digital life |
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