Alex Santoso's Liked Comments

I think you're right about material possessions, but I think there's a deeper layer to it than just that. Talking to some people who feel stressed all the time, I get the sensation that a lot of that stress comes from a) their lives not meeting their expectations and b) seeing that their lives and the lives of people around them are getting harder, not easier - and that when compared to the lives of their parents, they're not doing better.
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It's possible to absorb pop culture through social interaction - to wit: my children. Even before they watched Star Wars, they recognized all the characters and understood the main pop culture references, as well as the general plot line.
When I asked how they knew all those without actually watching the movie, their answer made me realize that they learned it just like learning a new language: they observed its use in real life and their brains made the connections.
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Standardization, of course!
I disagree that carpentry is easier in English units but I think the biggest problem of modern US carpentry is that even in English units, the actual dimension is different. For example, a 2 by 4 isn't 2 inches by 4 inches. It's actually 1-1/2 inch by 3-1/2 inch.
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From our pal Boing Boing:
Phil Belanger, a founding member of the Wi-Fi Alliance who presided over the selection of the name "Wi-Fi" writes:
Wi-Fi doesn't stand for anything.

It is not an acronym. There is no meaning. [...]

The only reason that you hear anything about "Wireless Fidelity" is some of my colleagues in the group were afraid. They didn't understand branding or marketing. They could not imagine using the name "Wi-Fi" without having some sort of literal explanation. So we compromised and agreed to include the tag line "The Standard for Wireless Fidelity" along with the name. This was a mistake and only served to confuse people and dilute the brand. For the first year or so( circa 2000) , this would appear in all of our communications. I still have a hat and a couple of golf shirts with the tag line. Later, when Wi-Fi was becoming more successful and we got some marketing and business people from larger companies on the board, the alliance dropped the tag-line.

This tag line was invented after the fact. After we chose the name Wi-Fi from a list of 10 names that Interbrand proposed. The tag line was invented by the initial six member board and it does not mean anything either. If you decompose the tag line, it falls apart very quickly. "The Standard"? The Wi-Fi Alliance has always been very careful to stay out of inventing standards. The standard of interest is IEEE 802.11. The Wi-Fi Alliance focuses on interoperability certification and branding. It does not invent standards. It does not compete with IEEE. It complements their efforts. So Wi-Fi could never be a standard. And "Wireless Fidelity" - what does that mean? Nothing. It was a clumsy attempt to come up with two words that matched Wi and Fi. That's it.
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I wonder if this is prevalent in Asia or whether it's a Western concept - I can't remember a version of "cooties" while growing up as a kid in Indonesia.
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Profile for Alex Santoso

  • Member Since 2012/07/17


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