It's cut and all, but I think it sends a bad message about the job market when people have to resort to gimmicks in order to so much as have a decent shot at professional employment. I believe these things go viral because people see it as encouraging, as a way of saying to other recent graduates, "Think outside the box." But unfortunately, outside the box is not where most of the jobs lie, and if these things pay off at all, they won't anymore once it just becomes expected that all serious entry-level applicants will do something flashy to get their resume noticed.
2) Not giving explicit instructions.
3) No intermediate quality inspections.
Can anyone else come up with any other mistakes?