NEW FEATURE: VOTE & EARN NEATOPOINTS!
Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem T-shirts, hoodies and more over at the NeatoShop!


8

Burger King Will Deliver Food to Drivers Stuck in Mexico City Traffic Jams



Mexico City is one of the worst in the world for traffic jams, and commuters there can expect an extra hour a day in their cars because of it. That "captive audience" got the attention of Burger King. They monitor traffic and have a campaign to target drivers via Waze and banner ads that can be changed instantly and are location-specific.

The hamburger chain recently introduced the “Traffic Jam Whopper,” a delivery platform that brings Burger King food to people stuck in traffic, reports AdAge. Basically, peckish people sitting in their cars while Mexico City traffic crawls along can use the Burger King app to order food and have it delivered right to their car via a courier.

This could turn "Honey, I'll be late for dinner because of traffic," into "Don't wait dinner, I've already eaten." But does it seem a little creepy that your local fast food place now has the ability to find you in your car while you're stuck in traffic? Read more about the scheme at Jalopnik.


Start New Comment Thread...

Commenting on Neatorama will earn you NeatoPoints!

Preview Comment
Start New Thread Post Your Reply

This reply comment will earn you 100 100 NeatoPoints !


 




Email This Post to a Friend
"Burger King Will Deliver Food to Drivers Stuck in Mexico City Traffic Jams"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More