The Hustle interviewed a few Chuckheads--adults who loved visiting Chuck E. Cheese restaurants as children and relish those experiences to this day. They collect memorabilia and artifacts from the company's history and document the history of this icon of their childhoods. One of them, Damon Breland, operates an appointment-only museum with many of the original animatronics for which Chuck E. Cheese used to be famous.
How does the private equity firm that owns Chuck E. Cheese feel about Chuckheads? It's an uneasy relationship. The Chuckheads want to maintain the traditional style and activities of the restaurants, whereas the owners want to modernize. But the company has agreed to maintain six Chuck E. Cheese restaurants according to the folkways that Chuckheads appreciate.
-via Dave Barry | Photo: Damon Breland