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A Sneak Peek Inside Google’s First Retail Store

Welcome to “The Google Store Chelsea”. It is the first-ever permanent retail store from the tech company, and it just opened on June 17. Here, you can buy stuff that you would normally order at the online Google Store, such as Pixel phones, Google TVs, and Stadia controllers. And if you think that it’s just an “offline version of Google Store”, then you are mistaken.

Google also notes that it will "have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen, or helping with installations."
"Sandbox" areas for Pixel, Stadia, and Nest will pitch customers on the benefits of each product line. The Pixel area shows off the phone's camera technology with various lighting effects; the Stadia area is one of the only places the public can actually try the game streaming service; and the Nest section is a big living room full of smart home devices. A "workshop" space will host regular events and lessons. There's also a rotating exhibit called the "Google Imagination Space," a "17-foot-tall circular glass structure" that surrounds a visitor with several vertical screens. Right now, it's pitching Google Translate, and visitors can "experience real-time translation of your speech into 24 languages simultaneously and then learn how this all happens on the back end using several Google technologies."

The Google Store Chelsea is located at Google’s New York city campus.

Learn more over at Ars Technica.

This looks gorgeous!

(Image Credit: Google/ Ars Technica)

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