How Heelys Rolled Into Millions of Dollars - And Then Crashed in an Instant
Roger Adams came up with the idea of a shoe that had a wheel in the heel, so that you could just raise your toe and ride them like skates. He enlisted Mike Staffaroni, who had experience selling both shoes and skates, to...
https://www.neatorama.com/2020/06/21/How-Heelys-Rolled-Into-Millions-of-Dollars-And-Then-Crashed-in-an-Instant/