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Engame Returns With Some Added Touches and New Footage

It's basically a marketing stunt obviously but despite knowing that, it makes one curious what these "new footage" for Avengers: Endgame involves. We didn't see any mid-credits or post-credits scenes so it's most likely that.

On an eyerollingly cynical level, this isn’t surprising. Avengers: Endgame is gunning for Avatar’s $2.788 billion global box office record but has lost its momentum as of late. Since its late April release, Avengers: Endgame sunk James Cameron’s Titanic with brutal efficiency yet trails Avatar with a comparatively paltry $2.743 billion global box office gross.

So far, Avengers: Endgame hasn't been able to beat Avatar's record for the highest grossing film of all time and this move is likely in the interest of doing that since many other blockbuster movies have hit the theaters and Endgame has slowed down significantly. It still earned a lot but Disney and Marvel are aiming to clinch the top spot and beat the record.

(Image credit: Marvel Studios/IMDb)

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I wonder if it could backfire on them: people will say, "I'll wait for the extended version to come out," --- killing the first-run receipts. This will force Disney et al. to make and release the extended version or stop the practice altogether.
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meh. On one hand it's like an extended DVD release. On the other, maybe now I'll try and find the time to actually see it (at a matinee). Or maybe it'll still just end up in the Netflix DVD queue. Some of us still do that. Whatever. 100 points please.
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I'm afraid this will start a new trend at Disney (and elsewhere). Next March, we could hear "You think you've seen Rise of Skywalker? You haven't seen all of it yet, unless you spend another $12 to see it again in theaters with more footage!"
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