How a 12-Inch Action Figure Became a Toy Legend

GI Joe (produced by Hasbro) has been around since 1964 and became the culture of the nation—just like Barbie did in 1959. GI Joe was a role model to generations of children. To avoid the word “doll”, GI Joe was known as an "action figure". Here’s how G.I. Joe got started....

via Amaze


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