The Cheesecake Factory had a promotional giveaway on Wednesday that ended in chaos. The restaurant offered a free slice of cheesecake to those who ordered through the food delivery service DoorDash. The promotion was to start at 11:30 AM and give away 40,000 slices of cheesecake, delivered to the recipient's door. Within two hours, DoorDash posted that all the cheesecake on the East Coast had been claimed. Orders came in through the afternoon and were met with disappointment. Restaurants were flooded with delivery people.
A Cheesecake Factory in Arlington County, Virginia, faced chaos severe enough to required police intervention, ARLnow.com reported.
According to the local news station, police and medics responded to get the crowds under control as DoorDash delivery people flooded The Cheesecake Factory location. Police were called after a fight reportedly broke out in the restaurant. They arrived to discover "an unruly crowd of delivery drivers inside the restaurant, trying to pick up orders, and a rash of double parking around the Clarendon area," though there was not a fight going on at the time.
One person was arrested for disorderly conduct at the Arlington location. The Cheesecake Factory ended up giving away 60,000 slices of cheesecake, and claimed to be surprised by the response. Who knew that so many people would respond to an offer for free cheesecake delivered to their door? Read more about the fiasco at Business Insider. -via Metafilter