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KFC Hot & Spicy Chicken Pieces Look Like Flames in These Ads

KFC Hong Kong's new ad campaign for their "Hot & Spicy" fried chicken is ON FIRE!

Designed by art director John Koay of Ogilvy & Mather Hong Kong, the print campaign uses fried chicken instead of fiery explosions. Clever (and yummy!)

via Campaign Brief Asia and Design Taxi

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