The holiday calendars people create to raise money tend to fall into two categories- sexy or cute.
The cute ones make a great gift for your grandma and sell pretty well overall, but if you want people to talk about your calendar you've gotta go with a sexy vibe for your calendar.
So when the Try Guys decided to make the ultimate holiday calendar they chose to cover all bases, going for cute when appropriate and sexy when it was not, and the end result is pure man magic. (NSFW language)