This Monday, rapper and actor Bow Wow tweeted a little humble brag about flying to New York with a picture of a private jet. The problem? He was spotted on a very not private flight by someone who already saw the Tweet and called him out on it -and thus, the #BowWowChallenge was born.
The premise of the challenge is simple -show a life of luxury in the image, then show the reality.
Sure it's petty, but isn't that what Twitter is all about?