Spicy foods are really hard to eat, so it makes sense for manufacturers to sell them in smaller quantities since nobody really needs more than their mouth can handle.
But if you're going to sell your spicy chips one chip at a time they'd better live up to your claim that they're "the hottest chip in the world".
Paqui Chips is standing by the claim that their Carolina Reaper Madness chip is hot enough to be sold individually, and just to make sure foodies get the point they're selling each one in a little coffin box.
Seeing as how the Carolina Reaper is currently the hottest pepper in the world the Carolina Reaper Madness should come with the slogan "bet you can't even eat just one!"
-Via That's Nerdalicious