One hundred coats of paint seems like overkill for most paintings, and you'd never need to apply 100 coats of paint to your house, so why on Earth would people apply 100 coats of various beauty products to themselves?
To take part in the 100 Coats Challenge, a new beauty vlogger craze that started with nail polish and has now jumped the shark thanks to one Jenna Marbles- who slapped on 100 coats of (nearly) everything. (NSFW due to language)
Jenna applied 100 coats of lipstick, foundation, self tanner, hair spray, nail polish and stuck 50 false eyelashes on each lid...then she showed us the horrifying results for way too long. *shudder*