Before They Were The Flintstones, They Were The Flagstones

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The Flintstones debuted in 1960. The series went through a lot of preliminary development. For example, the titular family was originally the Flagstones. In this selection from an early pilot episode, we can see Fred, Wilma, Barney, and Betty. But they all, except for Wilma, look different from their later form. Fred in particular looks more like a caveman and is voiced by a different actor. 

-via Between the Pages

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According to Mort Walker (of Beetle Bailey), in Backstage at the Strips, the characters "Hi and Lois" Flagston* were named in order to elicit a feeling of suburban solidity. When Hanna-Barbera proposed to launch their new cartoon, called "The Flagstones", the lawyers got right to work. That is why they are called "The Flintstones" today.

* Lois is Beetle Bailey's sister
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